Nielsen

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March 6, 2013

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1 minute

Nielsen studies consumers in more than 100 countries to give its customers the most complete view of trends and habits worldwide. Nielsen Expenditure Nielsen track and measure how much advertising spend there is in the UK, split by category or medium, down to brand level. Nielsen Netview Nielsen Netview is a UK-only online planning currency…

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Niall Johnson Niall reports on TV and online data, meaning he knows what people are looking at on the web, is aware of how many devices you can watch Countryfile on and writes the TV Overnights each morning. From Dublin, Niall has a keen interest in convergent technologies and the general confusion around the changing living room experience.

Nielsen studies consumers in more than 100 countries to give its customers the most complete view of trends and habits worldwide.

Nielsen Expenditure

Nielsen track and measure how much advertising spend there is in the UK, split by category or medium, down to brand level.

Nielsen Netview

Nielsen Netview is a UK-only online planning currency provided by the Nielsen company. It includes websites and applications and tracks usage at home and at work.