NME gets new look
IPC’s indie music mag NME has undergone a complete redesign, supported by a print and online marketing campaign running within other IPC brands.
The new look magazine has a new logo and new layout, with more words on the page and supplementary breakout information.
The changes are unveiled in this week’s issue, out tomorrow (7 April).
The latest ABC figures, for July to December 2009, show that the NME had a total circulation of 38,486 copies, down by almost 21% year on year.
The special launch issue features 10 collectible covers, with new content including:
- A brand new front section, featuring more in-depth reports
- Weekly ‘Talking Head’ comment pieces from both musicians and NME’s writers
- A complete overhaul of new music section ‘Radar’, to include more new band news and live reports
- A celebration of NME’s history through new page ‘This Week In’
The relaunch is supported by a large print and online marketing campaign running within IPC brands including Nuts, Loaded, Uncut, Now, Look, and Marie Claire, as well as on NME TV and NME Radio, with additional support from external partners including the Independent, Time Out, and AMG Music Academy Venues.
IPC estimates the campaign will reach eight million 15-34 year olds.