Octave Audio launches scalable podcast solution

Ella Sagar

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September 27, 2022

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1 minute

In brief: Octave Audio has launched a scalable podcasting solution giving brands access to more than 1000 podcasts.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Octave Audio has launched a scalable podcasting solution giving brands access to more than 1,000 podcasts.

The new product will increase Octave Audio’s impressions by 100 million from its current level of more than half a billion.

Octave Audio is a joint venture between News UK and Bauer, and podcasts including The Socially Distant Sports Bar, Real Dictators, and The Sam & Billie Show hosted by the Faiers sisters from The Only Way Is Essex will be added to the network alongside podcast titles from the two media owners.

The tool will enable advertisers to place audio ads across popular podcast genres including audience interest segments like sport, comedy, society and culture, and true crime, as well as offer “significant scale” across key commercial audiences from “one simple buy point”.