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Ofcom is the communications regulator. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom Technology Tracker The Technology Tracker is produced by Ofcom with the objective to track the attitudes and behaviour of the general public with respect to the residential telecommunications…

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.


Ofcom is the communications regulator. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

Ofcom Technology Tracker

The Technology Tracker is produced by Ofcom with the objective to track the attitudes and behaviour of the general public with respect to the residential telecommunications market as well as broadcasting more generally. This research measures awareness, access, use of and attitudes towards fixed and mobile telecoms, internet, multi-channel TV, and radio, among UK adults (aged 16+).

Fieldwork is conducted in the UK, face-to-face, in-home. The data are initially weighted to correct the over-representation of nations, regions and areas to produce a geographically representative sample. They are then weighted by age, gender, social class, working status, and region to match the known population profile.



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