A new report from Informa Telecoms & Media claims that the over-the-top TV market will be worth $37 billion by 2017. This global amount will be made up of the three key video-revenue streams of advertising, subscriptions and transactions. Advertising will still be the largest revenue stream in 2017, as it is in 2012.
Accroding to the report, the US accounts for over 75% of revenues today, but that will drop to less than 60% in 2017 as Europe and Asia grow more quickly.
Although $37 billion is an eye-catching number, OTT remains a small proportion of total TV and video revenues. Informa estimates that OTT will take only 7% of such revenues by 2016 and that only toward the end of this decade will it contribute a double-digit share of overall TV revenues.
You can find more details on the report over at Informa Telecoms & Media.
