Paused for a cuppa? Tetley in 4oD first

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Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.

Anne Tucker Avatar

Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.


Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.

The three month campaign, booked by MediaVest, tells viewers to “Make Time, Make Tetley” whenever anyone pauses during any 4oD lifestyle content.

Read the full article at Campaign



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