Out-of-home (OOH) advertising is the oldest form of advertising there is, and it has had a whirlwind of the past three-and-a-half years. The medium was hard hit by pandemic-era lockdowns, but has recovered quickly and now, according to the World Out of Home Organization’s Global Market Index Report, it is set to surpass $40bn in global revenue for the first time this year.
Route Research CEO Denise Turner joins host Jack Benjamin and reporter Ella Sagar to discuss the current state of the OOH market, developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes to how individuals are traversing metropolitan areas.
Ella also speaks about her recent interview with Clear Channel Europe CEO Justin Cochrane, who told her the OOH company is seeking to become a US-only business.
Listen to whole conversation below and hit ‘subscribe’ to download the episode on your favourite podcast player, as well as get notified about future episodes:
This episode was edited by our production partner Trisonic.
