Stories that mattered this week: Government adspend, M&A, fate of Evening Standard

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1 minute


Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

The duo discuss what the pre-election period means for held-up government adspend, recent M&A activity by MediaSense and Mediaplus, and why the Evening Standard has fallen on troubled times.

Highlights

0:40: How much government adspend has been put on hold during the pre-election period

4:39: MediaSense acquires PwC’s media advisory

6:36: Indie merger: Total Media and Mediaplus

9:50: Why the Evening Standard dropped its daily edition

12:28: Takeaways from IAB Engage

14:25: The AA’s new report on trust

16:30: News round-up: Election debate overnights, new leadership at Ocean Outdoor, plus The Washington Post, X’s adult content and Netflix’s gaming additions


Previous episodes

https://uk.themedialeader.com/podcast-getting-media-and-creative-to-work-better-together-laura-jordan-bambach-and-tom-curtis/
https://uk.themedialeader.com/stories-that-mattered-this-week-industry-reacts-to-election-ais-impact-on-marketing-budgets/
https://uk.themedialeader.com/podcast-an-epic-conversation-with-nick-manning-on-media-reselling-and-the-future-of-media-buying/


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