Rajar Q1 2018: National stations and networks

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7 minutes

As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.


As Rajar releases its first quarter results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours

Reach

The crucial thing to take away from this quarter’s Rajar figures is that commercial radio has recorded its highest reach ever – proof a legacy media knows how to innovate.

Total Global Radio continues to top the rankings, attracting nearly 24 million weekly listeners – a 2.1% increase on last quarter.

Global saw big gains with its LBC Network (up 7.1% quarter on quarter) and Capital XTRA (up 5.9%).

Heart Extra, however, continued to decline, losing nearly 8,000 weekly listeners (-1.6% QoQ). The Arrow, completely misfiring and already bottom of the rankings, also saw a serious decline, down -17.3% since the beginning of the year.

In second place to Global, Bauer Radio Total saw a decline of -1.7% on last quarter – though it still reaches 17.5 million weekly listeners and is up 3.2% year-on-year.

Bauer’s three most popular stations all saw small QoQ declines, with Bauer City Network, Kiss Network and Absolute Radio Network down -1%, -0.8% and -3.2%, respectively.

Bauer’s worst performer was The Hits, down -9.8% QoQ and -14.4% YoY – the biggest yearly decline across all stations.

In more positive news: Bauer’s Magic Soul was up 17.7% this quarter and Absolute 80s up 5.8%.

Outside of Bauer and Global, TalkSPORT’s Virgin Radio suffered with a -11.6% decline QoQ, although the station, which relaunched in 2016, was up 14.5% YoY.

Meanwhile, BBC stations have had a poor start to the year, with only one station seeing a QoQ increase – digital-only BBC 6 Music, up 8%.

The year-on-year figures for BBC Radio 2 and BBC Radio 1 were up, however, 2.6% and 4%, respectively.

However, with the BBC’s top 3 stations accumulating a combined reach of more than 36 million, they continue to dominate the radio market.

Share

In the main, share of listening does not tend to change much, and that is still true of Q1 2018.

The long-standing market leader, Total Global Radio, claims 20.2% of the market after a 0.3 percentage point change. The network was up 0.6pp year-on-year.

Meanwhile, BBC Radio 2, the second-place holder, was down -0.7 percentage points QoQ to 17.6%, while Bauer Radio (Total) was down -0.3pp to claim a 14.6% share of the market.

Radio 4 (including 4 Extra) claims a 13.1% share of listening with a 0.1% increase on Q4 2017.

The next largest shares belong to Heart Brand (UK) with a 6.4% share, and Heart Network with 5.7%.

Average hours

BBC Radio 4 (including 4 Extra) takes over from its sister station, BBC Radio 2, to host the top spot for average listening hours.

The station, home to long-standing hosts including John Humphrys and Mishal Husain, clocks up an average 11.8 hours per listener (a 1.7% rise on Q3), while BBC Radio 2 secures 11.7 hours (a drop of -4.9%).

Meanwhile, LBC Network UK recorded another tumble in this first quarter, dropping -6.9% to 9.4 hours, and -13.8% annually.

Total Global Radio (UK), also saw its average listening time drop -1.1% to 8.8 hours.

Meanwhile, digital only-station BBC 6 Music was up 3.3% to 9.5 hours (although this is down -5% over the year).

GroupEnding Mar 17Ending Jun 17Ending Sep 17Ending Dec 17Ending Mar 18QoQ % Change Dec17 vs Mar18YoY % Change Mar17 vs Mar18
Total Global Radio (UK)Global Radio22,66423,33423,51923,19223,6712.14.4
Bauer Radio – TotalBauer Radio16,94717,24917,79517,78517,489-1.73.2
BBC Radio 2BBC15,02014,88415,35715,48715,413-0.52.6
BBC Radio 4 (including 4 Extra)BBC11,52411,92311,65611,66711,378-2.5-1.3
BBC Radio 4BBC11,11311,55111,21711,25310,915-3.0-1.8
Heart Brand (UK)Global Radio8,9609,5579,4879,1789,5073.66.1
BBC Radio 1BBC9,1039,5869,6979,8399,467-3.84.0
Heart Network (UK)Global Radio8,7158,7128,6448,2028,4282.8-3.3
Capital Brand (UK)Global Radio8,3068,6208,5728,2928,237-0.7-0.8
Capital Network (UK)Global Radio7,7618,0557,7607,4387,402-0.5-4.6
Bauer City NetworkBauer Radio6,8076,6966,7536,6596,593-1.0-3.1
Classic FMGlobal Radio5,3635,7815,4335,6735,579-1.74.0
Kiss NetworkBauer Radio5,0685,3935,6865,5665,523-0.89.0
Smooth Brand (UK)Global Radio5,3595,5565,6745,4505,4900.72.4
BBC Radio 5 live (inc. sports extra)BBC5,5555,6315,5785,6785,349-5.8-3.7
BBC Radio 5 liveBBC5,3415,3175,0675,4535,142-5.7-3.7
Smooth Radio Network (UK)Global Radio4,8915,0915,1044,8914,9431.11.1
Wireless Group (inc. National Stations)Wireless Group4,4454,3094,4984,6134,6220.24.0
Absolute Radio NetworkBauer Radio4,2424,2974,5014,6984,547-3.27.2
KissBauer Radio3,9904,6094,5274,6264,437-4.111.2
Magic NetworkBauer Radio3,5593,6303,7473,8963,764-3.45.8
talkSPORTTalkSPORT2,7292,6222,9262,8633,1188.914.3
MagicBauer Radio2,9322,9473,3103,2072,967-7.51.2
BBC 6 MusicBBC2,3512,2352,4302,3432,5318.07.7
Absolute RadioBauer Radio2,1702,1042,4602,6082,418-7.311.4
LBC Network (UK)Global Radio1,7792,0382,0842,0182,1617.121.5
BBC Radio 4 ExtraBBC2,0192,0932,1532,2642,081-8.13.1
BBC Radio 3BBC1,8842,0621,9631,9511,933-0.92.6
KisstoryBauer Radio1,5511,7341,8231,7141,8518.019.3
Capital XTRA (UK)Global Radio1,1301,1941,4641,5591,6515.946.1
Radio X Network (UK)Global Radio1,3181,3911,5231,5801,580019.9
Absolute 80sBauer Radio1,3591,5121,5321,4741,5605.814.8
BBC World ServiceBBC1,3341,5931,4921,5101,433-5.17.4
Heart 80sGlobal RadioN/A8521,0861,1661,39920.0N/A
Gold Network (UK)Global Radio1,1431,1681,1081,1171,1452.50.2
Planet RockBauer Radio1,0261,0751,0501,0401,0612.03.4
1Xtra from the BBCBBC9391,0311,0821,0651,017-4.58.3
BBC Radio 5 live sports extraBBC8301,2461,6431,065969-9.016.7
Smooth ExtraGlobal Radio66277789478091016.737.5
Absolute Radio 90sBauer Radio637651756745684-8.27.4
Absolute Radio Classic RockBauer Radio6736446376796810.31.2
BBC Asian Network UKBBC623646662661628-5.00.8
Kerrang!Bauer Radio5955266156076171.63.7
Kiss FreshBauer Radio4875265195785952.922.2
Jazz FMJazz FM46955657050959116.126.0
HeatBauer Radio594591616599560-6.5-5.7
The HitsBauer Radio592586600562507-9.8-14.4
Heart ExtraGlobal Radio527427456487479-1.6-9.1
Mellow MagicBauer Radio470518519473432-8.7-8.1
Virgin RadioTalkSPORT373364556483427-11.614.5
Sunrise Radio NationalSunrise Radio362380354403360-10.7-0.6
talkRADIOTalkSPORT23827525624231630.632.8
talkSPORT2TalkSPORT2713363423113141.015.9
Magic SoulBauer Radio24224423725429917.723.6
Magic ChilledBauer Radio202203270268259-3.428.2
Absolute Radio 70sBauer Radio291286259259251-3.1-13.7
JACK/UNION JACK TOTAL (national+local)JACKN/AN/A247250223-10.8N/A
Union JACKUnion JACK71801018811429.560.6
The ArrowGlobal Radio4778687562-17.331.9
National Stations Weekly Reach (000s)

Source: RAJAR

GroupEnding Mar 17Ending Jun 17Ending Sep 17Ending Dec 17Ending Mar 18QoQ % Point Change Dec17 vs Mar18YoY % Point Change Mar17 vs Mar18
Total Global Radio (UK)Global Radio19.620.620.619.920.20.30.6
BBC Radio 2BBC18.116.817.518.317.6-0.7-0.5
Bauer Radio – TotalBauer Radio14.614.214.814.914.6-0.30
BBC Radio 4 (including 4 Extra)BBC13.713.513.013.013.10.1-0.6
BBC Radio 4BBC12.512.311.811.812.00.2-0.5
Heart Brand (UK)Global Radio6.66.26.36.36.40.1-0.2
Heart Network (UK)Global Radio6.36.15.75.65.70.1-0.6
BBC Radio 1BBC5.66.25.95.95.6-0.30
Bauer City NetworkBauer Radio5.55.25.25.25.40.2-0.1
Capital Brand (UK)Global Radio4.64.74.74.54.2-0.3-0.4
Capital Network (UK)Global Radio4.14.34.23.93.7-0.2-0.4
Classic FMGlobal Radio3.43.93.53.83.7-0.10.3
Smooth Brand (UK)Global Radio3.84.14.03.63.70.1-0.1
BBC Radio 5 live (inc. sports extra)BBC3.73.74.13.73.3-0.4-0.4
Smooth Radio Network (UK)Global Radio3.33.63.53.23.20-0.1
BBC Radio 5 liveBBC3.63.43.43.43.1-0.3-0.5
Absolute Radio NetworkBauer Radio3.23.23.23.33.1-0.2-0.1
Wireless Group (inc. National Stations)Wireless Group3.02.82.82.83.00.20
Kiss NetworkBauer Radio2.72.73.23.22.8-0.40.1
BBC 6 MusicBBC2.31.92.02.12.40.30.1
KissBauer Radio1.82.02.42.22.0-0.20.2
LBC Network (UK)Global Radio1.92.12.22.02.000.1
talkSPORTTalkSPORT1.81.51.91.62.00.40.2
Magic NetworkBauer Radio2.01.91.92.01.9-0.1-0.1
Absolute RadioBauer Radio1.71.71.91.81.800.1
MagicBauer Radio1.61.31.61.61.5-0.1-0.1
Radio X Network (UK)Global Radio0.91.01.01.11.20.10.3
BBC Radio 3BBC1.11.21.11.11.20.10.1
BBC Radio 4 ExtraBBC1.21.21.21.31.1-0.2-0.1
Gold Network (UK)Global Radio0.80.90.80.90.900.1
Planet RockBauer Radio0.80.90.80.80.90.10.1
BBC World ServiceBBC0.70.90.70.70.700
Absolute 80sBauer Radio0.80.70.70.60.70.1-0.1
Heart 80sGlobal RadioN/A0.40.50.60.60N/A
Capital XTRA (UK)Global Radio0.40.40.50.60.600.2
KisstoryBauer Radio0.60.70.80.60.600
Smooth ExtraGlobal Radio0.40.50.50.40.60.20.2
1Xtra from the BBCBBC0.40.50.50.50.4-0.10
Absolute Radio 90sBauer Radio0.30.30.30.30.300
Absolute Radio Classic RockBauer Radio0.40.30.30.30.30-0.1
BBC Asian Network UKBBC0.40.30.30.30.30-0.1
Kerrang!Bauer Radio0.20.20.20.20.30.10.1
Jazz FMJazz FM0.20.20.20.20.200
Kiss FreshBauer Radio0.10.10.20.20.200.1
HeatBauer Radio0.20.20.20.20.200
Heart ExtraGlobal Radio0.20.20.20.20.200
BBC Radio 5 live sports extraBBC0.20.30.80.30.2-0.10
Sunrise Radio NationalSunrise Radio0.30.20.10.20.20-0.1
talkRADIOTalkSPORT0.10.10.10.10.20.10.1
The HitsBauer Radio0.20.20.20.20.200
Mellow MagicBauer Radio0.20.20.30.20.200
Virgin RadioTalkSPORT0.10.10.10.10.20.10.1
Magic SoulBauer Radio0.10.10.10.10.100
Magic ChilledBauer Radio0.10.10.10.10.100
talkSPORT2TalkSPORT0.10.10.10.10.100
JACK/UNION JACK TOTAL (national+local)JACKN/AN/A0.10.10.10N/A
Absolute Radio 70sBauer Radio0.10.10.10.10.100
The ArrowGlobal Radio0000000
Union JACKUnion JACK0000000
National Stations Share Of Listening (%)

Source: RAJAR

GroupEnding Mar 17Ending Jun 17Ending Sep 17Ending Dec 17Ending Mar 18QoQ % Change Dec17 vs Mar18YoY % Change Mar17 vs Mar18
BBC Radio 4 (including 4 Extra)BBC12.211.711.711.611.81.7-3.3
BBC Radio 2BBC12.311.711.912.311.7-4.9-4.9
BBC Radio 4BBC11.511.011.010.911.33.7-1.7
BBC 6 MusicBBC10.08.78.69.29.53.3-5.0
LBC Network (UK)Global Radio10.910.610.910.19.4-6.9-13.8
Planet RockBauer Radio7.68.67.67.98.912.717.1
Total Global Radio (UK)Global Radio8.99.19.18.98.8-1.1-1.1
Bauer Radio – TotalBauer Radio8.98.58.68.78.6-1.1-3.4
Bauer City NetworkBauer Radio8.48.08.18.28.42.40
Gold Network (UK)Global Radio7.67.97.98.08.22.57.9
Absolute RadioBauer Radio8.08.18.37.17.78.5-3.8
Radio X Network (UK)Global Radio7.37.26.97.47.74.15.5
Absolute Radio NetworkBauer Radio7.87.77.37.27.1-1.4-9.0
Heart Brand (UK)Global Radio7.66.76.97.17.0-1.4-7.9
Heart Network (UK)Global Radio7.57.36.97.17.0-1.4-6.7
Smooth Brand (UK)Global Radio7.37.57.46.96.90-5.5
Classic FMGlobal Radio6.57.06.87.06.9-1.46.2
talkSPORTTalkSPORT6.75.96.95.86.715.50
Smooth ExtraGlobal Radio5.96.05.55.26.728.813.6
Smooth Radio Network (UK)Global Radio7.07.37.26.86.7-1.5-4.3
Wireless Group (inc. National Stations)Wireless Group6.96.86.66.46.74.7-2.9
BBC Radio 5 live (inc. sports extra)BBC6.96.87.86.76.3-6.0-8.7
BBC Radio 5 liveBBC6.96.66.96.46.2-3.1-10.1
BBC Radio 3BBC6.16.15.75.76.17.00
BBC Radio 1BBC6.36.76.36.36.0-4.8-4.8
talkRADIOTalkSPORT3.14.14.45.05.918.090.3
JACK/UNION JACK TOTAL (national+local)JACKN/AN/A5.05.15.57.8N/A
BBC Radio 4 ExtraBBC6.15.76.15.95.4-8.5-11.5
Sunrise Radio NationalSunrise Radio7.45.74.25.75.4-5.3-27.0
Magic NetworkBauer Radio5.85.55.45.35.30-8.6
Kiss NetworkBauer Radio5.65.15.86.05.3-11.7-5.4
BBC World ServiceBBC5.56.05.14.85.310.4-3.6
Capital Brand (UK)Global Radio5.75.65.85.75.3-7.0-7.0
Capital Network (UK)Global Radio5.55.55.65.45.1-5.6-7.3
MagicBauer Radio5.54.64.95.25.1-1.9-7.3
BBC Asian Network UKBBC5.94.95.45.15.0-2.0-15.3
Absolute 80sBauer Radio6.04.94.84.34.79.3-21.7
Kerrang!Bauer Radio4.24.04.14.14.714.611.9
KissBauer Radio4.64.45.54.94.6-6.10
Absolute Radio Classic RockBauer Radio5.65.24.44.54.62.2-17.9
1Xtra from the BBCBBC4.74.54.85.34.5-15.1-4.3
Union JACKUnion JACK3.74.53.35.54.3-21.816.2
Absolute Radio 90sBauer Radio4.34.64.64.44.2-4.5-2.3
Heart 80sGlobal RadioN/A4.54.55.24.1-21.2N/A
Absolute Radio 70sBauer Radio5.04.03.53.74.08.1-20.0
Mellow MagicBauer Radio4.74.65.14.83.9-18.8-17.0
Virgin RadioTalkSPORT2.83.12.83.03.826.735.7
The ArrowGlobal Radio4.55.95.73.23.715.6-17.8
HeatBauer Radio3.34.13.63.53.75.712.1
talkSPORT2TalkSPORT2.83.02.42.73.633.328.6
Magic ChilledBauer Radio3.74.73.93.63.60-2.7
Magic SoulBauer Radio5.44.13.83.73.5-5.4-35.2
KisstoryBauer Radio4.14.34.73.93.5-10.3-14.6
Heart ExtraGlobal Radio4.33.83.74.23.5-16.7-18.6
Capital XTRA (UK)Global Radio3.93.53.84.13.5-14.6-10.3
The HitsBauer Radio3.23.22.83.03.26.70
Jazz FMJazz FM3.63.04.04.12.8-31.7-22.2
Kiss FreshBauer Radio3.02.83.33.32.7-18.2-10.0
BBC Radio 5 live sports extraBBC1.92.75.02.81.9-32.10
National Stations Average Hours Per Listener

Source: RAJAR



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