Rajar Q2 2018: National stations and networks

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8 minutes

As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours .


As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours

Reach

After achieving its highest ever reach in the first quarter of this year, commercial radio has continued to record strong weekly reach figures.

Total Global Radio experienced no change quarter-on-quarter, maintaining a steady reach of 24 million weekly listeners across its 16 national stations – a 1.5% increase year-on-year.

Just three of Global’s stations recorded declines this quarter: Classic FM fell -7.6%, LBC Network was down -2.8% and Heart 80s, recording the largest quarterly decline of all stations, declined -16.3%.

Global’s most popular stations – Heart Brand, Heart Network and Capital brand, all saw small gains this quarter, up 2.7%, 2.8% and 1.3%, respectively. However, it saw its biggest gain with Arrow which, though bottom of the rankings, made an impressive 24.2% recovery after suffering a -17.3% decline last quarter.

Global also saw strong performances from mid ranking stations Smooth Extra and Heart Extra. Smooth Extra increased its reach 21.3% this quarter and 42.1% year-on-year, whilst Heart Extra’s reach increased 20.9% QoQ and is up 35.6% on this time last year.

Bauer Radio Total, second in the rankings, also had a strong quarter. It gained over 200,000 listeners last quarter to achieve a total reach of just under 18 million weekly listeners, up 1.2%.

Whilst Hits Radio Brand recorded a small -1.4% quarterly decline, Kiss Network and Absolute Radio Network both reported small uplifts of 1.9% and 4.2%, respectively.

Meanwhile, Bauer’s new national station Hits Radio (formerly The Hits) is rapidly growing its reach, with just over 800,000 weekly listeners.

Like Global, Bauer saw QoQ declines in only a few of its 21 stations other than Hits Radio Brand: Absolute 80s (-1.5%), Planet Rock (-1.4%) and Kiss Fresh (-13.4%).

Outside of Bauer and Global, JazzFM had a positive quarter, up 13.7% QoQ and up 20.9% year-on-year. Elsewhere, talkSPORT recorded a significant decline this quarter of -7.2%, but was up 10.4% over the year.

However, BBC stations have continued to lose listeners this quarter, with nine of 13 stations recording declines.

BBC Radio 2, BBC Radio 4 (including 4 Extra) and BBC Radio 1 saw declines of -3.1%, -3.3% and -2.4%, respectively, whilst only Radio 2 was able to record a small year-on-year uplift of 0.3%.

Share

In terms of share of listening, there were no upsets in the market in the second quarter of 2018.

Total Global Radio, the market leader, claims an impressive 20.3% share and recorded a 0.1 percentage point change on Q1. The network was down -0.3pp year-on-year.

Meanwhile, BBC Radio 2, maintaining second place, was up 0.3 percentage points QoQ to 17.9%, while Bauer Radio (Total) was also up 0.3pp to claim a 14.9% share of the market.

Radio 4 (including 4 Extra) claims a 12.9% share of listening with a -0.2pp drop.

The next largest shares belong to Heart Brand (UK) with a 6.7% share, Heart Network with 5.9%, and Capital Brand with 4.1%.

Average hours

Theyโ€™ve been playing merry-go-round for the top spot, and in Q2 BBC Radio 2 once again took over from its sister station BBC Radio 4 (including 4 Extra) for average listening hours.

The station, home to popular hosts Graham Norton, Zoe Ball and Chris Evans, amongst many others, clocks up an average of 12.2 hours per listen โ€“ an impressive 4.3% boost from Q1.

Meanwhile, BBC Radio 4 (including 4 Extra) clocks up an average 11.9 hours per listener (a 0.8% rise), while digital-only BBC 6 Music was up 4.2% to 9.9 hours.

Elsewhere, there was no change this quarter for Total Global Radio and Bauer Radio (total), recording 8.8 hours and 8.6 hours, respectively.

Less positive news for Gold Network in Q2, which was down -6.1% to 7.7 hours, and Planet Rock, which seemed to have broken a few guitar strings following a -16.9% decline to 7.4 hours. The station was down -14% over the year.

GroupEnding Jun 17Ending Sep 17Ending Dec 17Ending Mar 18Ending Jun 18QoQ % Change Mar18 vs Jun18YoY % Change Jun17 vs Jun18
Total Global Radio (UK)Global Radio23,33423,51923,19223,67123,6860.11.5
Bauer Radio – TotalBauer Radio17,24917,79517,78517,48917,7061.22.6
BBC Radio 2BBC14,88415,35715,48715,41314,935-3.10.3
BBC Radio 4 (including 4 Extra)BBC11,92311,65611,66711,37810,998-3.3-7.8
BBC Radio 4BBC11,55111,21711,25310,91510,598-2.9-8.3
Heart Brand (UK)Global Radio9,5579,4879,1789,5079,7602.72.1
BBC Radio 1BBC9,5869,6979,8399,4679,236-2.4-3.7
Heart Network (UK)Global Radio8,7128,6448,2028,4288,6612.8-0.6
Capital Brand (UK)Global Radio8,6208,5728,2928,2378,3441.3-3.2
Capital Network (UK)Global Radio8,0557,7607,4387,4027,4160.2-7.9
Hits Radio BrandBauer Radio6,6966,7536,6596,5936,499-1.4-2.9
Kiss NetworkBauer Radio5,3935,6865,5665,5235,6291.94.4
Smooth Brand (UK)Global Radio5,5565,6745,4505,4905,6162.31.1
Classic FMGlobal Radio5,7815,4335,6735,5795,153-7.6-10.9
BBC Radio 5 live (inc. sports extra)BBC5,6315,5785,6785,3495,086-4.9-9.7
Smooth Radio Network (UK)Global Radio5,0915,1044,8914,9434,9490.1-2.8
Absolute Radio NetworkBauer Radio4,2974,5014,6984,5474,7384.210.3
BBC Radio 5 liveBBC5,3175,0675,4535,1424,733-8.0-11.0
Wireless Group (inc. National Stations)Wireless Group4,3094,4984,6134,6224,6560.78.1
KissBauer Radio4,6094,5274,6264,4374,5823.3-0.6
Magic NetworkBauer Radio3,6303,7473,8963,7643,8763.06.8
MagicBauer Radio2,9473,3103,2072,9673,28910.911.6
talkSPORTTalkSPORT2,6222,9262,8633,1182,895-7.210.4
Absolute RadioBauer Radio2,1042,4602,6082,4182,5445.220.9
BBC 6 MusicBBC2,2352,4302,3432,5312,444-3.49.4
LBC Network (UK)Global Radio2,0382,0842,0182,1612,100-2.83.0
KisstoryBauer Radio1,7341,8231,7141,8512,0249.316.7
BBC Radio 4 ExtraBBC2,0932,1532,2642,0811,965-5.6-6.1
BBC Radio 3BBC2,0621,9631,9511,9331,908-1.3-7.5
Capital XTRA (UK)Global Radio1,1941,4641,5591,6511,7596.547.3
Radio X Network (UK)Global Radio1,3911,5231,5801,5801,6796.320.7
Absolute 80sBauer Radio1,5121,5321,4741,5601,536-1.51.6
BBC World ServiceBBC1,5931,4921,5101,4331,5145.7-5.0
Gold Network (UK)Global Radio1,1681,1081,1171,1451,2045.23.1
BBC Radio 5 live sports extraBBC1,2461,6431,0659691,17321.1-5.9
Heart 80sGlobal Radio8521,0861,1661,3991,171-16.337.4
Smooth ExtraGlobal Radio7778947809101,10421.342.1
Planet RockBauer Radio1,0751,0501,0401,0611,046-1.4-2.7
1Xtra from the BBCBBC1,0311,0821,0651,0171,0331.60.2
Absolute Radio 90sBauer Radio65175674568482220.226.3
Hits Radio (was The Hits)Bauer Radio58660056250780458.637.2
Kerrang!Bauer Radio52661560761769212.231.6
Absolute Radio Classic RockBauer Radio6446376796816911.57.3
BBC Asian Network UKBBC6466626616286727.04.0
Jazz FMJazz FM55657050959167213.720.9
HeatBauer Radio5916165995605793.4-2.0
Heart ExtraGlobal Radio42745648747957920.935.6
Kiss FreshBauer Radio526519578595515-13.4-2.1
Mellow MagicBauer Radio51851947343248813.0-5.8
Virgin RadioTalkSPORT364556483427413-3.313.5
Sunrise Radio NationalSunrise Radio380354403360330-8.3-13.2
Magic SoulBauer Radio2442372542993196.730.7
Magic ChilledBauer Radio20327026825930417.449.8
talkRADIOTalkSPORT275256242316294-7.06.9
talkSPORT2TalkSPORT336342311314273-13.1-18.8
Absolute Radio 70sBauer Radio2862592592512603.6-9.1
JACK/UNION JACK TOTAL (national+local)JACKN/A2472502232344.9N/A
Union JACKJACK80101881141161.845.0
The ArrowGlobal Radio786875627724.2-1.3
National Stations Weekly Reach (000s)

Source: RAJAR

GroupEnding Jun 17Ending Sep 17Ending Dec 17Ending Mar 18Ending Jun 18QoQ % Point Change Mar18 vs Jun18YoY % Point Change Jun17 vs Jun18
Total Global Radio (UK)Global Radio20.620.619.920.220.30.1-0.3
BBC Radio 2BBC16.817.518.317.617.90.31.1
Bauer Radio – TotalBauer Radio14.214.814.914.614.90.30.7
BBC Radio 4 (including 4 Extra)BBC13.513.013.013.112.9-0.2-0.6
BBC Radio 4BBC12.311.811.812.011.7-0.3-0.6
Heart Brand (UK)Global Radio6.26.36.36.46.70.30.5
Heart Network (UK)Global Radio6.15.75.65.75.90.2-0.2
BBC Radio 1BBC6.25.95.95.65.90.3-0.3
Hits Radio BrandBauer Radio5.25.25.25.45.2-0.20
Capital Brand (UK)Global Radio4.74.74.54.24.1-0.1-0.6
Smooth Brand (UK)Global Radio4.14.03.63.73.90.2-0.2
Capital Network (UK)Global Radio4.34.23.93.73.6-0.1-0.7
Classic FMGlobal Radio3.93.53.83.73.5-0.2-0.4
BBC Radio 5 live (inc. sports extra)BBC3.74.13.73.33.40.1-0.3
Absolute Radio NetworkBauer Radio3.23.23.33.13.40.30.2
Smooth Radio Network (UK)Global Radio3.63.53.23.23.30.1-0.3
Wireless Group (inc. National Stations)Wireless Group2.82.82.83.03.30.30.5
BBC Radio 5 liveBBC3.43.43.43.13.10-0.3
Kiss NetworkBauer Radio2.73.23.22.82.800.1
BBC 6 MusicBBC1.92.02.12.42.400.5
KissBauer Radio2.02.42.22.02.10.10.1
LBC Network (UK)Global Radio2.12.22.02.02.00-0.1
Magic NetworkBauer Radio1.91.92.01.92.00.10.1
talkSPORTTalkSPORT1.51.91.62.02.000.5
Absolute RadioBauer Radio1.71.91.81.81.7-0.10
MagicBauer Radio1.31.61.61.51.60.10.3
Radio X Network (UK)Global Radio1.01.01.11.21.30.10.3
BBC Radio 4 ExtraBBC1.21.21.31.11.10-0.1
BBC Radio 3BBC1.21.11.11.21.1-0.1-0.1
Gold Network (UK)Global Radio0.90.80.90.90.900
Absolute 80sBauer Radio0.70.70.60.70.80.10.1
KisstoryBauer Radio0.70.80.60.60.80.20.1
Planet RockBauer Radio0.90.80.80.90.8-0.1-0.1
BBC World ServiceBBC0.90.70.70.70.70-0.2
Heart 80sGlobal Radio0.40.50.60.60.600.2
Capital XTRA (UK)Global Radio0.40.50.60.60.600.2
Smooth ExtraGlobal Radio0.50.50.40.60.600.1
Hits Radio (was The Hits)Bauer Radio0.20.20.20.20.40.20.2
1Xtra from the BBCBBC0.50.50.50.40.40-0.1
Absolute Radio 90sBauer Radio0.30.30.30.30.40.10.1
Absolute Radio Classic RockBauer Radio0.30.30.30.30.300
BBC Asian Network UKBBC0.30.30.30.30.300
Jazz FMJazz FM0.20.20.20.20.30.10.1
Kerrang!Bauer Radio0.20.20.20.30.300.1
BBC Radio 5 live sports extraBBC0.30.80.30.20.30.10
Heart ExtraGlobal Radio0.20.20.20.20.200
HeatBauer Radio0.20.20.20.20.200
Mellow MagicBauer Radio0.20.30.20.20.200
Sunrise Radio NationalSunrise Radio0.20.10.20.20.200
Virgin RadioTalkSPORT0.10.10.10.20.200.1
talkRADIOTalkSPORT0.10.10.10.20.1-0.10
talkSPORT2TalkSPORT0.10.10.10.10.100
Kiss FreshBauer Radio0.10.20.20.20.1-0.10
Magic ChilledBauer Radio0.10.10.10.10.100
Magic SoulBauer Radio0.10.10.10.10.100
JACK/UNION JACK TOTAL (national+local)JACKN/A0.10.10.10.10N/A
Absolute Radio 70sBauer Radio0.10.10.10.10.100
The ArrowGlobal Radio0000000
Union JACKJACK0000000
National Stations Share Of Listening (%)

Source: RAJAR

GroupEnding Jun 17Ending Sep 17Ending Dec 17Ending Mar 18Ending Jun 18QoQ % Change Mar18 vs Jun18YoY % Change Jun17 vs Jun18
BBC Radio 2BBC11.711.912.311.712.24.34.3
BBC Radio 4 (including 4 Extra)BBC11.711.711.611.811.90.81.7
BBC Radio 4BBC11.011.010.911.311.302.7
BBC 6 MusicBBC8.78.69.29.59.94.213.8
LBC Network (UK)Global Radio10.610.910.19.49.62.1-9.4
Total Global Radio (UK)Global Radio9.19.18.98.88.80-3.3
Bauer Radio – TotalBauer Radio8.58.68.78.68.601.2
Hits Radio BrandBauer Radio8.08.18.28.48.2-2.42.5
Radio X Network (UK)Global Radio7.26.97.47.77.92.69.7
Gold Network (UK)Global Radio7.97.98.08.27.7-6.1-2.5
Planet RockBauer Radio8.67.67.98.97.4-16.9-14.0
Absolute Radio NetworkBauer Radio7.77.37.27.17.32.8-5.2
Wireless Group (inc. National Stations)Wireless Group6.86.66.46.77.27.55.9
Smooth Brand (UK)Global Radio7.57.46.96.97.12.9-5.3
talkSPORTTalkSPORT5.96.95.86.77.04.518.6
Heart Brand (UK)Global Radio6.76.97.17.07.004.5
Heart Network (UK)Global Radio7.36.97.17.07.00-4.1
Classic FMGlobal Radio7.06.87.06.96.90-1.4
BBC Radio 5 live (inc. sports extra)BBC6.87.86.76.36.99.51.5
Smooth Radio Network (UK)Global Radio7.37.26.86.76.93.0-5.5
Absolute RadioBauer Radio8.18.37.17.76.8-11.7-16.0
BBC Radio 5 liveBBC6.66.96.46.26.66.50
BBC Radio 1BBC6.76.36.36.06.58.3-3.0
BBC Radio 3BBC6.15.75.76.16.0-1.6-1.6
Smooth ExtraGlobal Radio6.05.55.26.76.0-10.40
BBC Radio 4 ExtraBBC5.76.15.95.45.87.41.8
JACK/UNION JACK TOTAL (national+local)JACKN/A5.05.15.55.85.5N/A
The ArrowGlobal Radio5.95.73.23.75.754.1-3.4
Magic NetworkBauer Radio5.55.45.35.35.30-3.6
BBC Asian Network UKBBC4.95.45.15.05.24.06.1
Absolute 80sBauer Radio4.94.84.34.75.210.66.1
Heart 80sGlobal Radio4.54.55.24.15.124.413.3
Capital Brand (UK)Global Radio5.65.85.75.35.1-3.8-8.9
Kiss NetworkBauer Radio5.15.86.05.35.1-3.80
MagicBauer Radio4.64.95.25.15.0-2.08.7
Sunrise Radio NationalSunrise Radio5.74.25.75.45.0-7.4-12.3
Absolute Radio Classic RockBauer Radio5.24.44.54.65.08.7-3.8
Absolute Radio 90sBauer Radio4.64.64.44.24.916.76.5
Capital Network (UK)Global Radio5.55.65.45.14.9-3.9-10.9
BBC World ServiceBBC6.05.14.85.34.9-7.5-18.3
Kerrang!Bauer Radio4.04.14.14.74.82.120.0
KissBauer Radio4.45.54.94.64.604.5
Hits Radio (was The Hits)Bauer Radio3.22.83.03.24.643.743.7
Jazz FMJazz FM3.04.04.12.84.560.750.0
talkRADIOTalkSPORT4.14.45.05.94.5-23.79.8
Union JACKJACK4.53.35.54.34.2-2.3-6.7
KisstoryBauer Radio4.34.73.93.54.117.1-4.7
1Xtra from the BBCBBC4.54.85.34.54.1-8.9-8.9
Magic ChilledBauer Radio4.73.93.63.64.011.1-14.9
Magic SoulBauer Radio4.13.83.73.54.014.3-2.4
Mellow MagicBauer Radio4.65.14.83.93.90-15.2
Virgin RadioTalkSPORT3.12.83.03.83.7-2.619.4
Absolute Radio 70sBauer Radio4.03.53.74.03.7-7.5-7.5
HeatBauer Radio4.13.63.53.73.6-2.7-12.2
Heart ExtraGlobal Radio3.83.74.23.53.62.9-5.3
Capital XTRA (UK)Global Radio3.53.84.13.53.3-5.7-5.7
BBC Radio 5 live sports extraBBC2.75.02.81.93.057.911.1
Kiss FreshBauer Radio2.83.33.32.73.011.17.1
talkSPORT2TalkSPORT3.02.42.73.62.5-30.6-16.7
National Stations Average Hours Per Listener

Source: RAJAR



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