Media management company Red Bee Media has announced a multi-year deal with Samsung to provide rich metadata services for Samsung’s new range of Smart TVs across 13 European countries.
The deal will see Red Bee Media provide rich EPG content, including localised programme descriptions and images, to power content discovery for over 2,500 channels in 23 languages across 13 European countries including the UK, France, Germany, the Netherlands and the Nordic region.
Red Bee Media’s metadata service will make TV content easily searchable on Samsung Smart TVs, and will allow users to discover content through customised recommendations and voice navigation.
Patrick Tillieux, chief executive officer at Red Bee Media, commented: “We believe that effective and personalised content discovery is critical to the future TV viewing experience and we’re very proud to be appointed by Samsung as the provider of rich metadata that will help to power the discovery solutions available on their new range of Smart TVs.
“We’re delighted to work with Samsung to deliver accurate, localised programme information that will really enrich and enhance the consumer experience across several major European markets and we look forward to developing our partnership further over the coming year.”
Red Bee Media is the largest metadata provider in Europe and works with a number of internationally renowned organisations.
