Route produces audience estimates for out of home advertising. The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.
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Route produces audience estimates for out of home advertising. The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.
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