TiVO: Q1 2017 Video Trends Report

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Free whitepaper from TiVo

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.


TiVo

Free whitepaper from TiVo.

Stating: “This year has so far proven to be one with many changes for the entertainment industry, including more streaming providers entering the live TV skinny-bundle market and expanded viewing options from sports leagues. Given the growth of competition – whether from streaming services or social media – it’s essential for pay-TV providers to stay on the pulse of TV’s evolving landscape and to monitor how these changes affect consumer viewing habits and perceptions of providers.”

Covering:

  • A disconcerting trend regarding U.S. and Canadian respondents’ ideal pricing for their top-20 desired channels in à la carte pay-TV packages.
  • Viewership data on the hot trend of social media networks streaming high-profile sporting events.
  • Adoption of “home assistant devices” such as Amazon’s Echo, and how integrated these devices are with respondents’ TV viewing.
  • Results on respondents’ sentiments about cross-catalog guides and content discovery.
  • Quarter-over-quarter and year-over-year trends across pay-TV, VOD, PPV, OTT, TVE, TV network apps, connected devices and content discovery.

To download the full report, please click here:

External Link:

TiVo Q1 2017 Video Trends Report



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