Total Media appoints head of broadcast

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In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.

Mills will start immediately and replace Rebecca Candeland, reporting in to Liz Duff, Total Media’s head of commercial and operations.

He responsible for pushing the agency’s broadcast output across TV, out-of-home, audio, and cinema, and supporting clients through “the transition from linear to a fully-digital marketplace.”

Mills will also work on business and partnership development strategy.

Most recently he was media and digital manager at alcohol brand owner Diageo and also has had positions at Mostly Media, Bray Leino, MEC (now Wavemaker) and Carat UK.



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