TouchPoints is The IPA’s unique, consumer-centric, cross-media, cross device database which was launched in 2006. TouchPoints was created to meet the needs of the communications industry. It offers agencies, media owners and advertisers unique insights into the daily life and media usage of people in Great Britain.
By highlighting the habits and media moments of multiple target markets, TouchPoints helps us understand the context of media consumption throughout the day or across a week. These insights can help you with your communication planning and buying. It creates a 360-degree view of people’s daily lives and all the information you need to successfully implement cross-media channel planning.
There are two key constituents that make up the IPA TouchPoints Databases:
- The Hub Survey – a unique and original survey of 6,000+ adults (representative sample, aged 15+, living in Great Britain), producing information gathered through individuals’ e.Diaries and self-completion questionnaires
- The TouchPoints Channel Planner – the second stage uses this Hub Survey as a base onto which all the industry currencies are incorporated to produce the first industry available channel planning tool.
More information on the IPA TouchPoints survey is available on the IPA’s website.
