August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
ITV saw its total revenues slip marginally by -1.5% compared to this time last year, totalling just over £83m, while Channel 4 saw revenues fall -9.3% to £39.6m.
Elsewhere, Total Satellite was down -6.8% year-on-year to £155.3m.
| Total Revenue | Aug-18 | Aug-19 | % Change |
|---|---|---|---|
| ITV | 84,690,000 | 83,400,000 | -1.5 |
| Channel 4 | 43,740,000 | 39,680,000 | -9.3 |
| ITV Breakfast | 3,960,000 | 4,100,000 | 3.5 |
| Total ITV/C4/ITV Breakfast | 132,390,000 | 127,180,000 | -3.9 |
| Total Satellite | 164,560,000 | 153,330,000 | -6.8 |
Source: Agency Estimates
Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels
Revenue figures also include BVOD; sponsorship and product placement
| % Share of ITV Revenue by Franchise | Aug-18 | Aug-19 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.88 | 7.74 | -0.14 |
| Carlton | 12.23 | 12.47 | 0.24 |
| Central | 15.89 | 15.64 | -0.25 |
| HTV | 6.33 | 6.30 | -0.03 |
| LWT | 10.39 | 10.37 | -0.02 |
| Meridian | 11.82 | 11.45 | -0.37 |
| North West/Border | 11.60 | 11.38 | -0.22 |
| Scotland | 8.33 | 8.89 | 0.56 |
| Ulster (UTV) | 2.07 | 2.07 | n/a |
| West Country | 1.90 | 1.92 | 0.02 |
| Yorkshire/North East | 11.57 | 11.75 | 0.18 |
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 11.18 | 31.97 | 17.19 | 16.04 | 176.55 | 31.18 |
| % Ch YoY | 7.75 | 6.75 | 8.29 | 7.10 | 20.08 | 9.05 |
| Channel 4 inc +1 | 10.53 | 25.52 | 17.93 | 16.39 | 92.37 | 20.96 |
| % Ch YoY | -2.35 | 1.08 | -4.76 | -4.50 | 17.13 | -2.21 |
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 8,777.80 | 3,069.16 | 5,708.61 | 6,117.47 | 555.76 | 3,147.17 |
| % Ch YoY | -8.60 | -7.74 | -9.06 | -8.05 | -17.99 | -9.69 |
| Channel 4 inc +1 | 4,433.88 | 1,829.58 | 2,604.30 | 2,847.99 | 505.41 | 2,227.77 |
| % Ch YoY | -7.10 | -10.25 | -4.75 | -5.00 | -22.55 | -7.23 |
| Channel 5 | 3,537.58 | 1,411.71 | 2,125.85 | 2,387.23 | 380.05 | 1,594.39 |
| % Ch YoY | -5.07 | 2.50 | -9.51 | -5.83 | -28.52 | 0.35 |
| Satellite | 41,136.81 | 19,085.43 | 22,051.14 | 26,639.97 | 4,284.19 | 16,060.22 |
| % Ch YoY | -6.56 | -5.76 | -7.24 | -6.08 | -18.19 | -6.49 |
| Total Broadcast | 62,553.83 | 27,078.36 | 35,475.20 | 41,062.11 | 6,228.61 | 24,953.71 |
| % Ch YoY | -5.22 | -4.49 | -5.78 | -4.91 | -17.98 | -4.78 |
