Commercial terrestrial television channels have seen some mixed fortunes in their network advertising revenues for the period December 2011 – 12.
Channel 5 saw the biggest drop, down a substantial 14.9% or £3.4 million, followed by Channel 4, down -7.2% (£3.47 million).
The strongest performance came from Total Satellite, with a +9.1% change on the previous year, an increase of just over £9 million.
The picture at ITV and ITV Breakfast looked fairly stable with slight growth of 0.6% and 0.3%, respectively.
Total Terrestrial (including ITV Breakfast) was down -3.6% a – £6.26 million drop – over the period.
Network Revenue
| Total Revenue | Dec 11 | Dec 12 | % Change |
|---|---|---|---|
| ITV1 | 99,100,000 | 99,730,000 | 0.6 |
| Channel 4 | 48,000,000 | 44,530,000 | -7.2 |
| Channel 5 | 23,090,000 | 19,660,000 | -14.9 |
| ITV Breakfast | 3,610,000 | 3,620,000 | 0.3 |
| Total Terrestrial (inc. ITV Breakfast) | 173,800,000 | 167,540,000 | -3.6 |
| Total Satellite | 99,680,000 | 108,780,000 | 9.1 |
Source: Agency Estimates
ITV Franchise Area
| % Share of ITV Revenue by Franchise | Dec 11 | Dec 12 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.94 | 7.68 | -0.26 |
| Carlton | 12.42 | 12.63 | 0.21 |
| Central | 15.38 | 15.46 | 0.08 |
| HTV | 6.30 | 6.34 | 0.04 |
| LWT | 12.99 | 12.85 | -0.14 |
| Meridian | 12.04 | 11.44 | -0.60 |
| North West/Border | 10.36 | 10.53 | 0.17 |
| Scotland | 7.00 | 7.46 | 0.46 |
| Ulster (UTV) | 2.83 | 2.78 | -0.05 |
| West Country | 2.11 | 1.99 | -0.12 |
| Yorkshire/North East | 10.62 | 10.84 | 0.22 |
Network CPTs
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV1 | 6.85 | 18.80 | 10.76 | 10.47 | 54.65 | 18.17 |
| % Ch YoY | -11.13 | -8.70 | -12.47 | -11.77 | -18.05 | -11.94 |
| Channel 4 inc +1 | 6.24 | 14.06 | 11.22 | 10.37 | 41.89 | 14.17 |
| % Ch YoY | -0.19 | 5.33 | -4.20 | -1.42 | -0.31 | 4.70 |
| Channel 5 | 4.29 | 10.25 | 7.37 | 6.58 | 32.67 | 11.70 |
| % Ch YoY | 17.69 | 16.49 | 18.58 | 19.34 | 13.02 | 20.18 |
Commercial Impacts
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV1 | 19,166.81 | 6,791.93 | 12,374.88 | 12,615.56 | 2,603.19 | 7,286.86 |
| % Ch YoY | -21.20 | -22.72 | -20.33 | -21.18 | -19.11 | -20.33 |
| Channel 4 inc +1 | 9,065.49 | 3,813.37 | 5,252.11 | 5,523.07 | 1,352.37 | 3,806.40 |
| % Ch YoY | 2.75 | 7.06 | -0.16 | 1.00 | 4.31 | 3.81 |
| Channel 5 | 5,386.11 | 2,276.20 | 3,109.89 | 3,109.89 | 735.70 | 1,932.22 |
| % Ch YoY | -13.66 | -11.41 | -15.24 | -17.01 | -8.28 | -10.24 |
| Satellite | 49,401.77 | 23,192.66 | 26,209.26 | 29,712.81 | 7,135.59 | 19,424.09 |
| % Ch YoY | 2.39 | 1.35 | 3.30 | 3.14 | 2.91 | -0.82 |
| Total Broadcast | 83,883.09 | 37,229.63 | 46,653.25 | 51,758.41 | 11,497.81 | 33,353.67 |
| % Ch YoY | 0.03 | 2.53 | -1.86 | -0.28 | -4.00 | 1.71 |
TV market data is available in
mediatel.co.uk’s TV Database.
