ITV Breakfast year on year performance of the broadcasters, with an increase of 4.5% up from £4.4m to £4.6m
Channel 4 was the only other channel to see a year on year increase, with revenue figures rising from just under £54m to £54.7m
Elsewhere, ITV’s revenue dipped by 5.8% to stand at £122.6m. While Total Satellite revenues declined -2.4%, from £176.7m to £175.5m.
| Total Revenue | Dec-17 | Dec-18 | % Change |
|---|---|---|---|
| ITV | 130,280,000 | 122,660,000 | -5.8 |
| Channel 4 | 53,980,000 | 54,710,000 | 1.4 |
| ITV Breakfast | 4,400,000 | 4,600,000 | 4.5 |
| Total ITV/C4/ITV Breakfast | 188,660,000 | 181,970,000 | -3.5 |
| Total Satellite | 176,700,000 | 175,520,000 | -0.7 |
Source: Agency Estimates
Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels
| % Share of ITV Revenue by Franchise | Dec-17 | Dec-18 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.87 | 7.94 | 0.07 |
| Carlton | 12.04 | 11.70 | -0.34 |
| Central | 15.86 | 15.64 | -0.22 |
| HTV | 6.33 | 6.81 | 0.48 |
| LWT | 12.03 | 11.62 | -0.41 |
| Meridian | 11.74 | 11.75 | 0.01 |
| North West/Border | 10.74 | 11.07 | 0.33 |
| Scotland | 8.21 | 8.13 | -0.08 |
| Ulster (UTV) | 2.35 | 2.27 | -0.08 |
| West Country | 1.90 | 1.90 | n/a |
| Yorkshire/North East | 10.93 | 11.17 | 0.24 |
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 12.34 | 34.20 | 19.32 | 18.03 | 135.37 | 32.57 |
| % Ch YoY | 17.22 | 19.60 | 15.87 | 13.61 | 35.03 | 26.93 |
| Channel 4 inc +1 | 11.25 | 26.81 | 19.38 | 18.05 | 74.70 | 21.97 |
| % Ch YoY | 12.81 | 10.15 | 14.74 | 12.41 | 11.65 | 14.43 |
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 11,689.84 | 4,219.36 | 7,470.46 | 8,001.97 | 1,066.05 | 4,430.18 |
| % Ch YoY | -19.67 | -21.27 | -18.74 | -17.12 | -30.27 | -25.82 |
| Channel 4 inc +1 | 5,721.26 | 2,400.42 | 3,320.82 | 3,565.06 | 861.67 | 2,930.33 |
| % Ch YoY | -10.15 | -7.98 | -11.66 | -9.83 | -9.22 | -11.42 |
| Channel 5 | 4,299.14 | 1,686.07 | 2,613.08 | 2,829.90 | 567.95 | 1,924.76 |
| % Ch YoY | -5.27 | -5.98 | -4.82 | -5.46 | -0.80 | -5.96 |
| Satellite | 49,046.14 | 22,943.78 | 26,102.27 | 31,230.92 | 5,571.88 | 19,625.04 |
| % Ch YoY | -5.79 | -5.31 | -6.22 | -3.06 | -12.69 | -9.90 |
| Total Broadcast | 76,540.00 | 33,495.97 | 43,043.94 | 49,222.98 | 9,031.58 | 31,470.21 |
| % Ch YoY | -5.00 | -4.85 | -5.12 | -2.92 | -8.66 | -8.99 |





