TV market round-up: December 2018

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December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year


ITV Breakfast year on year performance of the broadcasters, with an increase of 4.5% up from £4.4m to £4.6m

Channel 4 was the only other channel to see a year on year increase, with revenue figures rising from just under £54m to £54.7m

Elsewhere, ITV’s revenue dipped by 5.8% to stand at £122.6m. While Total Satellite revenues declined -2.4%, from £176.7m to £175.5m.

Total RevenueDec-17Dec-18% Change
ITV130,280,000122,660,000-5.8
Channel 453,980,00054,710,0001.4
ITV Breakfast4,400,0004,600,0004.5
Total ITV/C4/ITV Breakfast188,660,000181,970,000-3.5
Total Satellite176,700,000175,520,000-0.7

Source: Agency Estimates

Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels

% Share of ITV Revenue by FranchiseDec-17Dec-18% Point Change
Anglia TV7.877.940.07
Carlton12.0411.70-0.34
Central15.8615.64-0.22
HTV6.336.810.48
LWT12.0311.62-0.41
Meridian11.7411.750.01
North West/Border10.7411.070.33
Scotland8.218.13-0.08
Ulster (UTV)2.352.27-0.08
West Country1.901.90n/a
Yorkshire/North East10.9311.170.24
CPTsAdultsMenWomenHwvsHwvs/ChABC1 Adults
ITV12.3434.2019.3218.03135.3732.57
% Ch YoY17.2219.6015.8713.6135.0326.93
Channel 4 inc +111.2526.8119.3818.0574.7021.97
% Ch YoY12.8110.1514.7412.4111.6514.43
ImpactsAdultsMenWomenHwvsHwvs/ChABC1 Adults
ITV11,689.844,219.367,470.468,001.971,066.054,430.18
% Ch YoY-19.67-21.27-18.74-17.12-30.27-25.82
Channel 4 inc +15,721.262,400.423,320.823,565.06861.672,930.33
% Ch YoY-10.15-7.98-11.66-9.83-9.22-11.42
Channel 54,299.141,686.072,613.082,829.90567.951,924.76
% Ch YoY-5.27-5.98-4.82-5.46-0.80-5.96
Satellite49,046.1422,943.7826,102.2731,230.925,571.8819,625.04
% Ch YoY-5.79-5.31-6.22-3.06-12.69-9.90
Total Broadcast76,540.0033,495.9743,043.9449,222.989,031.5831,470.21
% Ch YoY-5.00-4.85-5.12-2.92-8.66-8.99


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