Channel 5 has bucked the trend once again, posting a 23.7% year on year increase in total revenues for July.
The channel has enjoyed a run of positive results under owner Richard Desmond (he acquired C5 from RTL for £104 million this time last year). Desmond made several changes to the business when he took over, including cutting seven of the nine executive board directors in a bid to make savings of around £20 million.
Channel 5 has just launched its first ever Big Brother, which features celebrities including TOWIE‘s Amy Childs, die hard reality TV star Kerry Katona and X Factor twins Jedward. The first week’s ratings are some of the channel’s highest-ever figures.
Channel 5 was the only broadcaster in our analysis to post an increase in revenues. ITV had a poor month, with ITV1 down -5.1% and ITV Breakfast down -12.7% year on year. Channel 4 also posted a -7.7% drop in revenues.
Overall, total terrestrial was down -3.0 in July, with total satellite down -1.5% year on year.
Network Revenue
| Total Revenue | Jul 10 | Jul 11 | % Change |
|---|---|---|---|
| ITV1 | 84,810,000 | 80,490,000 | -5.1 |
| C4 | 44,400,000 | 40,970,000 | -7.7 |
| Five | 15,920,000 | 19,700,000 | 23.7 |
| ITV Breakfast | 4,260,000 | 3,720,000 | -12.7 |
| Total Terrestrial (inc. ITV Breakfast | 149,390,000 | 144,880,000 | -3.0 |
| Total Satellite | 79,780,000 | 78,570,000 | -1.5 |
Source: Agency Estimates
ITV Franchise Area
| % Share of ITV Revenue by Franchise | Jul 10 | Jul 11 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.55 | 7.72 | 0.17 |
| Carlton | 14.08 | 13.65 | -0.43 |
| Central | 15.56 | 15.64 | 0.08 |
| HTV | 6.54 | 6.42 | -0.12 |
| LWT | 11.43 | 11.65 | 0.22 |
| Meridian | 11.56 | 12.15 | 0.59 |
| North West/Border | 10.54 | 10.48 | -0.06 |
| Scotland | 7.01 | 6.25 | -0.76 |
| Ulster (UTV) | 2.80 | 2.71 | -0.09 |
| West Country | 1.95 | 2.08 | 0.13 |
| Yorkshire/North East | 10.98 | 11.24 | 0.26 |
Network CPTs
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV1 | 6.18 | 18.14 | 9.37 | 9.09 | 51.86 | 17.51 |
| % Ch YoY | -0.90 | 4.77 | -3.83 | -1.62 | -5.84 | 1.67 |
| Channel 4 | 6.37 | 15.56 | 10.77 | 10.29 | 42.39 | 15.65 |
| % Ch YoY | -11.85 | -18.86 | -7.00 | -8.73 | 2.12 | -8.42 |
| Five | 4.56 | 10.80 | 7.88 | 6.81 | 38.90 | 13.67 |
| % Ch YoY | 22.66 | 12.74 | 29.90 | 25.31 | 36.17 | 29.58 |
Commercial Impacts
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV1 | 15,326.90 | 5,219.42 | 10,107.46 | 10,414.30 | 1,826.16 | 5,406.73 |
| % Ch YoY | -4.23 | -9.41 | -1.31 | -3.53 | 0.78 | -6.64 |
| C4 | 7,572.25 | 3,096.80 | 4,475.48 | 4,684.02 | 1,137.03 | 3,079.02 |
| % Ch YoY | -7.21 | 0.56 | -11.92 | -9.65 | -20.60 | -11.21 |
| Five | 5,086.65 | 2,146.27 | 2,940.38 | 3,403.46 | 595.83 | 1,695.42 |
| % Ch YoY | 0.89 | 9.74 | -4.71 | -1.28 | -8.94 | -4.34 |
| Satellite | 40,309.94 | 18,895.23 | 21,414.91 | 24,278.16 | 5,749.99 | 15,310.45 |
| % Ch YoY | 5.83 | 8.43 | 3.64 | 4.99 | -0.07 | 5.18 |
| Total Broadcast | 67,738.84 | 29,016.55 | 38,722.46 | 42,577.66 | 9,229.16 | 25,233.11 |
| % Ch YoY | 0.02 | 2.73 | -1.90 | -0.97 | -5.17 | -1.73 |
TV market data is available in mediatel.co.uk’s TV Database.
