Revenue
The total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% to just under £160, compared to nearly £175m for the same period last year.
Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis. Non-terrestrials also continue to do well, adding 18.8% to their total revenue compared to March 2000.
| Total Television Revenue – March 2001 | |||
| Total Revenue | Mar 00 | Mar 01 | % Change |
| ITV | 174,000,000 | 159,700,000 | -8.2 |
| C4 | 54,250,000 | 59,070,000 | 8.9 |
| C5 | 17,150,000 | 17,600,000 | 2.6 |
| GMTV | 5,090,000 | 5,050,000 | -0.8 |
| Total Terrestrial (inc. GMTV) | 250,490,000 | 241,420,000 | -3.6 |
| Total Satellite | 30,980,000 | 36,800,000 | 18.8 |
| Source: Agency Estimates | |||
Among the ITV franchises, the most significant increases in revenue share were seen at Meridian and Anglia, which both rose 0.3 percentage points. Carlton continued to command the largest slice of revenue, with 17.2%, despite seeing a year on year drop of 0.3 percentage points.
| March ITV Franchise Revenue Share Comparison | |||
| Station | Mar 00 | Mar 01 | % Point Change |
| Scotland | 5.7 | 5.65 | 0.0 |
| Anglia TV | 6.95 | 7.26 | 0.3 |
| Carlton | 17.53 | 17.19 | -0.3 |
| LWT | 12.19 | 12.4 | 0.2 |
| Central | 16.48 | 15.99 | -0.5 |
| North West/Border | 9.56 | 9.63 | 0.1 |
| Meridian | 11.52 | 11.84 | 0.3 |
| West Country | 2.07 | 1.89 | -0.2 |
| Ulster (UTV) | 1.95 | 2.07 | 0.1 |
| HTV | 5.41 | 5.55 | 0.1 |
| Yorkshire/North East | 10.64 | 10.54 | -0.1 |
Costs Per Thousand
ITV and Channel 5 both saw year on year decreases in Cost Per Thousands (CPTs) during March. For ITV the largest drops were Men (-12.8%) and ABC1 Adults (-12.2%), while with Channel 5 it was Housewives with children (-14.7%).
Channel 4 saw increases in all categories except Housewives with children and ABC1 Adults. The largest increase was in Men, which rose 3.4% to 1,717p.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 707 | -11.3 | 778 | 2.8 | 432 | -3.2 |
| Men | 1,763 | -12.8 | 1,717 | 3.4 | 887 | -3.6 |
| Women | 1,181 | -10.3 | 1,423 | 2.2 | 841 | -2.8 |
| Hwvs | 1,106 | -11.3 | 1,271 | 1.8 | 700 | -3.7 |
| Hwvs/Ch | 4,535 | -5.8 | 5,055 | -1 | 2,857 | -14.7 |
| ABC1 Adults | 1,912 | -12.2 | 1,729 | -3.6 | 1,288 | -5.1 |
Commercial Impacts
Commercial impacts on both terrestrial and non-terrestrial channels saw an almost universal increase in a March year on year analysis. The only exception to the rule was ITV’s Housewives with children, which dropped 2.6%.
Satellite saw double figure percentage increases in all but Housewives with children and ABC1 Adults, while other notable increases among the terrestrial channels were Channel 4’s 12.9% increase in ABC1 Adults and Channel 5’s 20.3% increase in Housewives with children.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 27,365 | 3.5 | 9,199 | 5.9 | 4,941 | 6.0 | 9,608 | 18.3 |
| Men | 10,977 | 5.3 | 4,169 | 5.3 | 2,404 | 6.4 | 4,890 | 19.5 |
| Women | 16,388 | 2.3 | 5,030 | 6.5 | 2,537 | 5.6 | 4,718 | 17.1 |
| Hwvs | 17,500 | 3.5 | 5,630 | 7.0 | 3,046 | 6.5 | 5,144 | 17.5 |
| Hwvs/Ch | 4,267 | -2.6 | 1,416 | 9.9 | 747 | 20.3 | 2,167 | 5.7 |
| ABC1 Adults | 10,120 | 4.5 | 4,141 | 12.9 | 1,656 | 8.1 | 4,275 | 26 |
Industry News
Phil’s Shooting Blows ITV’s Millionaire Out Of The Water 40% Of UK Homes To Have Interactive TV By The End Of 2001, Says Study Telewest Strikes Deal To Combine Screenshop With Bid-Up TV BSkyB Outlines Plans To Gain £50 More Revenue Per Customer Each Year Why The ITC Wasn’t Having Chicken Tonight NTL Looks To Reap Benefits Of Investment C5 Takes Stake In Online Pet Store Further ITV Revenue Slump Expected In April Granada Media And Boots Prepare For Wellbeing Network Launch Peter Bazalgette Joins C4 Board ITV Signs Digital Satellite Deal Feature: Can ITV’s New Afternoon Offerings Tempt Advertisers? Lack Of Carriage On Digital Satellite Could Lose ITV Companies £8m Per Quarter BBC Should Be Regulated By Ofcom, Says Government Report Former ITV Chief Executive Richard Eyre Quits RTL ITC Announces Financial Renewal Terms For Remaining Seven ITV Licences Telewest Signs £2.25bn Refinancing Deal Comment Invited On Proposed BSkyB Takeover Of Open Consumers’ Association Report Suggests Achieving A Digital UK Will Not Be Easy RTL Confirms Eyre’s Departure, Announces Promotions In His Wake ITV Rapped By ITC For Showing Adult Programming Next To Kids TV Slot Channel 4 Includes Big Brother 2 In Spring/Summer Line-Up Hot On The Heels Of Hear’Say, ITV Plans Another Search For A Star Ulster Stock Rises On Positive Results BSkyB Plans Subscription Drive In Republic Of Ireland ITV Takes Millionaire Online ITC Annual Report And Accounts 2000 Published Channel 5 Gets Highest Audience Ever Carlton Stock Free-Falls Following Trio Of Downgrades
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