March this year was a bleak month for TV revenues, with ITV, Channel 4 and ITV Breakfast all seeing their total revenues fall year-on-year, according to agency estimates.
Channel 4 saw its total revenues tumble -15.9% compared to this time last year, totalling just under £47m, while ITV saw revenues drop -14.6% to £108.6m.
Meanwhile, ITV Breakfast’s total revenues dropped -16% from £5.1m to £4.2m.
Elsewhere, Total Satellite was down -13.4% year-on-year to £177m.
| Total Revenue | Mar-18 | Mar-19 | % Change |
|---|---|---|---|
| ITV | 127,150,000 | 108,610,000 | -14.6 |
| Channel 4 | 55,840,000 | 46,950,000 | -15.9 |
| ITV Breakfast | 5,050,000 | 4,240,000 | -16.0 |
| Total ITV/C4/ITV Breakfast | 188,040,000 | 159,800,000 | -15.0 |
| Total Satellite | 203,970,000 | 176,570,000 | -13.4 |
Source: Agency Estimates
Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels
| % Share of ITV Revenue by Franchise | Mar-18 | Mar-19 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.67 | 7.71 | 0.04 |
| Carlton | 12.45 | 12.13 | -0.32 |
| Central | 16.05 | 15.55 | -0.50 |
| HTV | 6.46 | 6.36 | -0.10 |
| LWT | 11.29 | 11.12 | -0.17 |
| Meridian | 11.52 | 11.46 | -0.06 |
| North West/Border | 11.36 | 11.59 | 0.23 |
| Scotland | 7.60 | 7.98 | 0.38 |
| Ulster (UTV) | 2.05 | 2.17 | 0.12 |
| West Country | 1.94 | 1.91 | -0.03 |
| Yorkshire/North East | 11.62 | 12.02 | 0.40 |
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 11.87 | 33.56 | 18.37 | 17.09 | 161.12 | 31.43 |
| % Ch YoY | 16.94 | 22.47 | 13.92 | 13.20 | 49.11 | 24.79 |
| Channel 4 inc +1 | 10.23 | 25.11 | 17.27 | 15.68 | 81.82 | 20.48 |
| % Ch YoY | -5.18 | -7.12 | -3.85 | -7.95 | 8.28 | -2.19 |
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 10,762.00 | 3,807.67 | 6,954.31 | 7,475.97 | 793.09 | 4,065.83 |
| % Ch YoY | -26.94 | -30.23 | -25.00 | -24.52 | -42.70 | -31.53 |
| Channel 4 inc +1 | 5,399.08 | 2,200.09 | 3,198.97 | 3,523.15 | 675.06 | 2,697.70 |
| % Ch YoY | -11.32 | -9.47 | -12.55 | -8.65 | -22.34 | -14.03 |
| Channel 5 | 3,504.45 | 1,315.70 | 2,188.76 | 2,377.16 | 462.82 | 1,606.73 |
| % Ch YoY | -7.74 | -16.54 | -1.50 | -6.87 | -9.46 | -2.27 |
| Satellite | 43,009.57 | 19,826.62 | 23,182.83 | 28,152.04 | 4,829.60 | 16,431.90 |
| % Ch YoY | -11.16 | -10.54 | -11.69 | -7.88 | -18.62 | -15.82 |
| Total Broadcast | 68,187.19 | 29,179.83 | 39,007.27 | 45,131.09 | 7,581.93 | 27,274.16 |
| % Ch YoY | -10.45 | -11.05 | -10.00 | -7.72 | -17.00 | -13.77 |
