Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery, rising 10.5%. The exception to the rule was GMTV, which saw a fall in its revenues of 16.5% compared to May 2001. The best increase in percentage terms was at Channel 5, where revenues were up 29.4%, while both Channel 4 and ITV1 saw revenues increase by around 10% year on year.
| Total Television Revenue – May 2002 | |||
| Total Revenue | May 01 | May 02 | % Change |
| ITV1 | 138,600,000 | 151,680,000 | 9.4 |
| C4 | 51,200,000 | 56,330,000 | 10.0 |
| C5 | 15,820,000 | 20,470,000 | 29.4 |
| GMTV | 5,030,000 | 4,200,000 | -16.5 |
| Total Terrestrial (inc. GMTV) | 210,650,000 | 232,680,000 | 10.5 |
| Total Satellite | 39,200,000 | 41,200,000 | 5.1 |
| Source: Agency Estimates | |||
Among the ITV franchises, the largest loss in revenue share year on year was at LWT, which dropped 1.54 percentage points. Meanwhile, Meridian saw the best increase, adding 1.12 percentage points to its share. The largest share of revenue, 16.26%, was taken by Central during May, followed by Carlton with 15.24%.
| May ITV Franchise Revenue Share Comparison | |||
| Station | May 01 | May 02 | % Point Change |
| Scotland | 6.27 | 5.86 | 0.05 |
| Anglia TV | 7.17 | 7.8 | 0.10 |
| Carlton | 16.58 | 15.24 | 0.14 |
| LWT | 12.15 | 11.32 | -1.54 |
| Central | 16.55 | 16.26 | 0.32 |
| North West/Border | 9.37 | 10.09 | 0.02 |
| Meridian | 11.27 | 12.61 | 1.12 |
| West Country | 1.88 | 1.95 | -0.06 |
| Ulster (UTV) | 2.24 | 2.31 | 0.00 |
| HTV | 5.86 | 5.95 | 0.18 |
| Yorkshire/North East | 10.67 | 10.6 | -0.29 |
Costs Per Thousand
Costs per thousand rose year on year across the board for all the terrestrial channels during May. Some of the most notable increases were at ITV1, where Housewives with Children was up more than 30% and both Housewives and Adults around 20%.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 898 | 19.8 | 794 | 6.5 | 455 | 9.4 |
| Men | 1,031 | 15.5 | 1,740 | 3.9 | 1031 | 15.5 |
| Women | 1,481 | 21 | 1,461 | 8.8 | 812 | 4.5 |
| Hwvs | 1,409 | 22.6 | 1,291 | 5.2 | 690 | 3.7 |
| Hwvs/Ch | 5,974 | 30.1 | 5,173 | 7.9 | 2,963 | 10.4 |
| ABC1 Adults | 2,454 | 18 | 1,785 | 7.4 | 1,439 | 15.5 |
Commercial Impacts
Commercial impacts were down year on year across the board for both Channel 4 and ITV1 during May. The largest falls for both were in the Housewives with children category, which for Channel 4 fell 6.9% and for ITV1 24%. Meanwhile, Channel 5 saw universal increases in commercial impacts, including a 22% increase in Housewives and 21.2% in Women. Satellite also continues to gather strength in this respect, and saw a 48.2% increase in the Women category.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 20,473 | -17.5 | 8,597 | -3.8 | 5,463 | 15.1 | 12,344 | 41.9 |
| Men | 8,058 | -15.9 | 3,925 | -3.8 | 2,407 | 8.1 | 5,901 | 35.6 |
| Women | 12,415 | -18.5 | 4,672 | -6.2 | 3,056 | 21.2 | 6,443 | 48.2 |
| Hwvs | 13,047 | -19.5 | 5,290 | -2.5 | 3,595 | 22.0 | 6,843 | 45.9 |
| Hwvs/Ch | 3,077 | -24.0 | 1,320 | -6.9 | 837 | 13.1 | 2,876 | 36.8 |
| ABC1 Adults | 7,492 | -16.0 | 3,825 | -4.8 | 1,724 | 9.0 | 4,914 | 22.9 |
Industry News
Prebble Steps Down From ITV Producer Quits RI:SE After Four Days On Air BBC Shoots Wide With FA Cup Final Coverage ITV Puts Felix In The Frame Beans Means Heinz For Channel 5 BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV Viewers Concerned About Sex And Violence In Soaps Channel 4 Secures The Times As £1m Cricket Sponsor 1.5 Million Tune Into Brass Eye Repeat BSkyB’s 22% Put Option Set To Force Kirch Collapse Football League Kicks Off Action Against ITV Digital Owners Noddy Makes Come Back On Channel 5 Telewest Launches Interactive TV Service Continental Launches Digital Audience Research Service Smash Hits TV Celebrates Birthday With Rebrand Smash Hits TV Celebrates Birthday With Rebrand ITC Receives Expressions Of Interest In Digital Licences ITV Revenue Looks Up In July Sunday Times Predicts TV Ad Recovery Big Brother Set For Blanket Coverage ITC Extends Digital Deadline Bertelsmann Chief To Present Worldview At GEITF Channel 4 Denies RI:SE To Be Taken Off Air Industry Minds Predict TV Shake-Up ITC Welcomes DTT Licence Proposals ITC Calls For Clearer Public Service Definitions Unilever Signs Record UK Airtime Deal ITV Increases Programming Budget For 2002 Big Brother Works Its Magic For Channel 4 Carlton Profits Hit By Ad Slowdown And ITV Digital Failure 2001 Decline In UK Adpsend Led By TV Channel 5 Gets Serious With New Art Programmes Granada Profits Hit By Ad Downturn Ulster TV Outperforms ITV, But Outlook Remains Unclear
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