Analysis of the latest TV revenues for November reveals another encouraging period for UK terrestrial TV, which experienced a 7.2% year on year increase in revenue during the month. Channel Five, which is rumoured to be considering Flextech’s Jane Lighting as a replacement for Dawn Airey (see Flextech Boss Tipped To Succeed Airey At Channel Five), saw the most significant improvement, with revenue rising by 31.2% year on year. Channel 4 also performed well, with a 12% increase in revenue during the month and ITV1, which still appears to be bearing the brunt of the ongoing advertising downturn (see Advertisers Cut ITV Spend Following Drop In Ratings), managed a 3.1% improvement during the same period. GMTV saw the only negative movement, with revenue slipping by 0.8% year on year to 7,000,000.
Total satellite revenue increased by 14% during November to 48,600,000.
| Total Television Revenue – November 2002 | |||
| Total Revenue | Nov 01 | Nov 02 | % Change |
| ITV1 | 168,270,000 | 173,550,000 | 3.1 |
| C4 | 59,150,000 | 66,270,000 | 12.0 |
| Five | 19,130,000 | 25,100,000 | 31.2 |
| GMTV | 7,060,000 | 7,000,000 | -0.8 |
| Total Terrestrial (inc. GMTV) | 253,610,000 | 271,920,000 | 7.2 |
| Total Satellite | 42,620,000 | 48,600,000 | 14.0 |
| Source: Agency Estimates | |||
ITV Franchise Revenue
November was a month of mixed fortunes for the ITV franchises, with Carlton and Yorkshire/North East experiencing the most significant year on year declines. The former saw its share of ITV’s total revenue decline by 1.81% points and the latter slipped by 0.98% points during the same period. At the other end of the scale, LWT improved its share by the most notable margin (1.27% points), followed by Meridian, which expanded its slice of the pie by 1.18% year on year during November. Central and Carlton continued to command the largest portion of ITV’s revenue.
| November ITV Franchise Revenue Share Comparison | |||
| Station | Nov 01 | Nov 02 | % Point Change |
| Scotland | 6.78 | 6.75 | -0.03 |
| Anglia TV | 7.47 | 7.53 | 0.06 |
| Carlton | 15.07 | 13.26 | -1.81 |
| LWT | 10.19 | 11.46 | 1.27 |
| Central | 16.28 | 17.00 | 0.72 |
| North West/Border | 10.77 | 10.31 | -0.46 |
| Meridian | 11.02 | 12.20 | 1.18 |
| West Country | 2.08 | 2.01 | -0.07 |
| Ulster (UTV) | 2.26 | 2.32 | 0.06 |
| HTV | 6.23 | 6.28 | 0.05 |
| Yorkshire/North East | 11.85 | 10.87 | -0.98 |
Cost Per Thousand
Cost per thousands rose virtually across the board during November, with the exception of Channel 4, which experienced a 7.5% year on year decline in the Housewives With Children category. Channel Five saw the most significant gains in the Men and ABC1 Adults category, which increased by 21.1% and 16.8% respectively. ITV saw a notable 5.6% year on year rise in both the Women and Housewives With Children category and Channel 4’s decline in the Housewives With Children category was off-set by 9% year on year rise in the Men category.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Five | % Ch YoY | |
| Adults | 897 | 4 | 853 | 5.4 | 504 | 14.4 |
| Men | 2,214 | 1.6 | 1,955 | 9 | 1,179 | 21.1 |
| Women | 1,507 | 5.6 | 1,512 | 2.7 | 880 | 9.4 |
| Hwvs | 1,419 | 5.6 | 1,365 | 2.6 | 773 | 13 |
| Hwvs/Ch | 5,639 | 1.6 | 5,277 | -7.5 | 3,036 | 8.8 |
| ABC1 Adults | 2,412 | 2.5 | 1,949 | 5.7 | 1,479 | 16.8 |
Commercial Impacts
Commercial Impacts were also mostly up during November, with the exception of ITV1, which experienced declines in the Women (2.4%), Housewives (2.3%) and Adults (0.8%) categories. Satellite saw the most significant upward movement in the Women and Housewives categories, which rose by 25.9% and 22.9% respectively. Channel 4 and Channel Five experienced notable gains in the Housewives With Children category, which increased by 21.2% and 20.6% for the respective broadcasters during November.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 23,457 | -0.8 | 9,423 | 6.3 | 6,039 | 14.7 | 13,405 | 23 |
| Men | 9,499 | 1.5 | 4,109 | 2.8 | 2,581 | 8.4 | 6,571 | 20.3 |
| Women | 13,958 | -2.4 | 5,313 | 9.1 | 3,458 | 20 | 6,834 | 25.9 |
| Hwvs | 14,829 | -2.3 | 5,885 | 9.2 | 3,939 | 16.1 | 7,219 | 22.9 |
| Hwvs/Ch | 3,730 | 1.5 | 1,522 | 21.2 | 1,002 | 20.6 | 2,955 | 17.5 |
| ABC1 Adults | 8,722 | 0.6 | 4,121 | 5.9 | 2,057 | 12.4 | 5,492 | 20 |
Industry News
ITV News Scores With Champions League Football BSC Puts BBC Breakfast Show Under Pressure Brookside’s Departure Leaves Hole At Channel 4 AOL Launches Interactive TV Service On Sky Digital Granada Unbowed Despite Fall In Profits Carlton Sees Improving Ad Trading As Loss Hits £156m Corset Wars Kick Off On ITV and BBC ITV Research Claims TV Is The Most Powerful Medium Tories Urge Government To Bring BBC Under Ofcom Ministers Refuse To Bail Out ITV BBC Three Announces February Launch ITC Upholds Complaints Against Live With Chris Moyles IPA TV Report Reveals Big Brother Boost For Channel 4 ITV Hopes Sleuths Will Find Audiences Ethnic Minorities Criticise TV And Radio Stereotypes Liddiment Regrets News At Ten Move Five Boosts Entertainment Output With Formula One Show Murdoch Denies Interest In Five Viacom Eyes Prospect Of ITV Takeover BSkyB Back In The Black Following Strong Subscriber Growth CBS Sues Granada Over I’m a Celebrity Get Me Out Of Here BBC Bags Sunday Night Drama Slot ITV Ready To Push For Single Sales House Digital TV Urged To Be More User Friendly ITC Rejects Complaints Over Michael Jackson’s Face ITV Set To Go Interactive With BSkyB Regulators Say Communications Bill Must Protect TV News
Please Note: This report has been adjusted slightly following amendment to the source data.
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