TV market round-up: October 2018

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According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.


According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.

However, ITV Breakfast recorded a 8.6% increase Y-o-Y reaching a total revenue of just over £6.5m, whilst Channel 4 also reported strong growth with a 7.5% increase to £58.6m.

Elsewhere, Total Satellite revenues declined -2.4%, from £222m to £217m.

Total RevenueOct-17Oct-18% Change
ITV133,150,000126,280,000-5.2
Channel 454,540,00058,620,0007.5
ITV Breakfast6,020,0006,540,0008.6
Total ITV/C4/ITV Breakfast193,710,000191,440,000-1.2
Total Satellite222,090,000216,850,000-2.4

Source: Agency Estimates

Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels

% Share of ITV Revenue by FranchiseOct-17Oct-18% Point Change
Anglia TV7.797.78-0.01
Carlton12.5512.55n/a
Central15.9215.82-0.10
HTV6.106.310.21
LWT11.1611.250.09
Meridian11.4611.45-0.01
North West/Border11.5111.35-0.16
Scotland7.827.930.11
Ulster (UTV)1.942.030.09
West Country1.941.89-0.05
Yorkshire/North East11.8111.65-0.16
CPTsAdultsMenWomenHwvsHwvs/ChABC1 Adults
ITV13.5639.3220.7019.48171.0336.16
% Ch YoY15.0017.0313.9313.5345.6825.47
Channel 4 inc +112.2430.0020.6719.4986.0323.24
% Ch YoY19.7418.3520.6919.6930.5922.71
ImpactsAdultsMenWomenHwvsHwvs/ChABC1 Adults
ITV10,956.123,778.787,177.317,626.04868.684,108.58
% Ch YoY-17.52-18.96-16.75-16.46-34.89-24.41
Channel 4 inc +15,635.192,298.603,336.623,539.01801.612,967.94
% Ch YoY-10.23-9.18-10.94-10.19-17.69-12.41
Channel 53,765.651,404.622,361.032,548.53565.501,589.84
% Ch YoY-6.55-17.811.73-3.88-0.96-2.95
Satellite43,582.8820,247.1623,336.2228,152.214,960.6516,802.49
% Ch YoY-5.68-3.01-7.87-3.30-16.78-11.03
Total Broadcast69,018.2129,531.9639,486.7145,224.677,993.6427,599.56
% Ch YoY-4.85-4.24-5.30-2.95-13.58-9.92


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