According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
However, ITV Breakfast recorded a 8.6% increase Y-o-Y reaching a total revenue of just over £6.5m, whilst Channel 4 also reported strong growth with a 7.5% increase to £58.6m.
Elsewhere, Total Satellite revenues declined -2.4%, from £222m to £217m.
| Total Revenue | Oct-17 | Oct-18 | % Change |
|---|---|---|---|
| ITV | 133,150,000 | 126,280,000 | -5.2 |
| Channel 4 | 54,540,000 | 58,620,000 | 7.5 |
| ITV Breakfast | 6,020,000 | 6,540,000 | 8.6 |
| Total ITV/C4/ITV Breakfast | 193,710,000 | 191,440,000 | -1.2 |
| Total Satellite | 222,090,000 | 216,850,000 | -2.4 |
Source: Agency Estimates
Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels
| % Share of ITV Revenue by Franchise | Oct-17 | Oct-18 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.79 | 7.78 | -0.01 |
| Carlton | 12.55 | 12.55 | n/a |
| Central | 15.92 | 15.82 | -0.10 |
| HTV | 6.10 | 6.31 | 0.21 |
| LWT | 11.16 | 11.25 | 0.09 |
| Meridian | 11.46 | 11.45 | -0.01 |
| North West/Border | 11.51 | 11.35 | -0.16 |
| Scotland | 7.82 | 7.93 | 0.11 |
| Ulster (UTV) | 1.94 | 2.03 | 0.09 |
| West Country | 1.94 | 1.89 | -0.05 |
| Yorkshire/North East | 11.81 | 11.65 | -0.16 |
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 13.56 | 39.32 | 20.70 | 19.48 | 171.03 | 36.16 |
| % Ch YoY | 15.00 | 17.03 | 13.93 | 13.53 | 45.68 | 25.47 |
| Channel 4 inc +1 | 12.24 | 30.00 | 20.67 | 19.49 | 86.03 | 23.24 |
| % Ch YoY | 19.74 | 18.35 | 20.69 | 19.69 | 30.59 | 22.71 |
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 10,956.12 | 3,778.78 | 7,177.31 | 7,626.04 | 868.68 | 4,108.58 |
| % Ch YoY | -17.52 | -18.96 | -16.75 | -16.46 | -34.89 | -24.41 |
| Channel 4 inc +1 | 5,635.19 | 2,298.60 | 3,336.62 | 3,539.01 | 801.61 | 2,967.94 |
| % Ch YoY | -10.23 | -9.18 | -10.94 | -10.19 | -17.69 | -12.41 |
| Channel 5 | 3,765.65 | 1,404.62 | 2,361.03 | 2,548.53 | 565.50 | 1,589.84 |
| % Ch YoY | -6.55 | -17.81 | 1.73 | -3.88 | -0.96 | -2.95 |
| Satellite | 43,582.88 | 20,247.16 | 23,336.22 | 28,152.21 | 4,960.65 | 16,802.49 |
| % Ch YoY | -5.68 | -3.01 | -7.87 | -3.30 | -16.78 | -11.03 |
| Total Broadcast | 69,018.21 | 29,531.96 | 39,486.71 | 45,224.67 | 7,993.64 | 27,599.56 |
| % Ch YoY | -4.85 | -4.24 | -5.30 | -2.95 | -13.58 | -9.92 |





