Xbox Live members are now spending more time watching TV, music and films on the Live platform than playing multiplayer games.
Microsoft has revealed that Xbox Live Gold members in the US are now spending an average of 84 hours per month accessing content through apps on Xbox Live.
Entertainment app usage has more than doubled over the year and there has been a 30% increase in the total number of hours spent on the platform around the world.
Read the full Advanced Television article here.
