Following last week’s CBS event, in which the outdoor media company questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country, we have some video to share.
The event, which took place at London’s City Hall, saw advertisers, brands and media executives gather to listen to a succession of speakers present arguments that illustrated the growing divide that has seen the capital largely defy the recession and witness significant growth in many sectors.
In our three short videos Newsline interviewed guests, including journalists, advertisers and speakers, and asked them what they loved most about the capital; what they simply could not live without and what they think makes ‘iconic London’.
Newsline would like to hear your views too; should London be treated differently? If not, why not? And what would it mean to brands if London wasn’t the cultural, economic and shopping behemoth it is today?
If you have something to add to the debate, get in touch using the opinion link below.
