Videology: TV and Digital Video Evolve As Complementary Allies

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October 6, 2016

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1 minute

In Q4 2015, Videology commissioned Forrester Consulting to evaluate current buyer and seller attitudes and behaviours towards video and TV advertising. The resulting study examined the latest trends and challenges in video and TV convergence, and uncovered how advertisers, agencies and media companies are responding. To download the full report, please click here: External Link:…

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

In Q4 2015, Videology commissioned Forrester Consulting to evaluate current buyer and seller attitudes and behaviours towards video and TV advertising.

The resulting study examined the latest trends and challenges in video and TV convergence, and uncovered how advertisers, agencies and media companies are responding.

To download the full report, please click here:

External Link: