“We get so lost in roles and remits and clever adtech… we’re almost ignoring that message that is the vehicle to get a story in a consumer’s brain.”
That’s the view of podcast publisher Acast’s global head of advertising, Joe Copeman, who spoke to Ella Sagar about the industry’s big themes this summer.
Recorded at The Media Leader Summit, our invite-only get-together for senior industry figures, in London in June.
