The final shortlist for the 2017 Media Research Awards has today been revealed.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
A prestigious ceremony will take place on 23 February after a gala lunch at Banking Hall in central London.
The entries, which reflected the wide range of businesses that are pushing boundaries in the media research industry, have been whittled down to the following shortlist:
Best Custom Media Research Project
Outsmart – ‘OutPerform’
Mindshare – ‘Full Throttle: Understanding Automotive Decision Making’
MTM – ‘Fishing an impossible pond: Angelfish’
Newsworks – ‘How People Buy’
Radiocentre – ‘Strike a Chord’
Radiocentre – ‘Persuade & Protect’
Sky Media – ‘Getting Engaged: A TV Love Story’
(Includes Gold, Silver and Bronze awards)
Best Media Research Tracking Project
ITV – ‘SixUp: The future of viewing – as seen from the sofa’ with The Sound
Sky Media – ‘Kids Gifting: Unwrapping the True Picture’
Trinity Mirror Solutions – ‘Mouthpiece Panel: Feeling the Pulse of Modal Britain’
Best International Media Research Project
BBC World Service – ‘NextGen: Reaching Young Global Audiences’
Mindshare – ‘National Geographic Global Segmentation Study’
Sky Media – ‘Sky European Omni’
Excellence in Measuring Effectiveness of a Media Campaign
Global Media – ‘DAX: Data and Effectiveness in a Panasonic campaign’
MediaCom North – ‘Damart, Testing and Refining the Creative Journey’
Sky – ‘Mr Porter.com, Sky AdSmart’
Best Use of Data Sets
Channel 4 – ‘Project Tarantula’
ITV – ‘Putting the Science Into Social Planning’ with Mediabrands Marketing Sciences
JCDecaux – ‘Journey To Transform Outdoor Campaign Planning’
Newsworks – ‘Newsbrand Effectiveness: The Evidence’
Thinkbox – ‘Uncovering the New Video World’
Best Social Media Project
Channel 4 – ‘Feeding the News’
Mediabrands Marketing Sciences – ‘Social Fingerprinting’
MediaCom Business Science and Twitter – ‘Understanding the social system’
Mindshare – ‘Social Image Performance Analysis’
Excellence in Research Presentation
Kantar Media – ‘Ofcom’s Digital Day’
Metro, MailOnline and Metro.co.uk – ‘Millennial Rules’
Newsworks – ‘Newsbrand Effectiveness: The Evidence’
Research Agency Team of the Year
BDRC Continental
Ipsos Connect
MTM
Media Owner/Trade Body of the Year
ITV Audiences
Newsworks
Sky Media
Thinkbox
Media Agency of the Year
MEC UK
MediaCom
the7stars
A Grand Prix winner will also be announced during the ceremony.
Chaired by Richard Marks, director of Research the Media, the nominees were placed in the hands of a number of high-profile research experts.
Denise Turner, insight director at Newsworks; Kristin Bayliss, global account measurement lead, Facebook, and David Brennan, founder of Media Native, joined Richard Shotton, deputy head of evidence at OMD; Brian Jacobs, founder director, Enreach; Lynne Robinson, research director, IPA; Catherine Blizzard, director of marketing and audiences, BBC World Service, and David Pidgeon, editor, Mediatel Newsline.
“It’s a testament to the quality of the entries that the judges found the whole process hugely enjoyable and engaging,” said Richard Marks.
“We can get so caught up in the whirlwind of deadlines and industry politics that it is great to be able to take a step back and really appreciate the quality of the work that the UK media research industry is doing.
“This year we added two new categories – one for international projects and another for researching campaign effectiveness. It was a record year for entries and once again the volume of quality papers for ‘Best Custom Media Project’ means we will be awarding a Gold, Silver and Bronze award in this category.”
Last year News UK took the Grand Prix prize along with Best Custom Media Research for its ‘Project Footprint’, with other winners including Zenith for Media Agency of the Year and ITV for Excellence in Research Presentation.
Tables are now available for the 2017 event – click here to book.
Join in the conversation on Twitter – @MediatelNews #MMRAs
