According to Unicast, connecting with family and friends this summer is the highest priority of American female internet users.
76% of them said they planned to use the internet for this reason.
67% of women also said that they wanted to keep up-to-date with news and current affairs, and 64% said they would be shopping in the online sales.
Only 59% said that they intended to entertain themselves by playing games, listening to music or watching online video, and 48% will research holidays or travel.
The sites they were most likely to visit were:
- Search engines: 75%
- Shopping sites: 60%
- Social network sites: 60%
- News sites: 48%
The adverts that appeal to women the most are:
- Sales or discounts: 46%
- Opportunities to win a prize: 31%
- Customised local information: 24%
- Interactive survey or quiz: 22%
Women mainly noticed adverts for entertainment (35%), food and drink (33%), health and beauty (33%) and fashion or clothing (33%).
