TV Market Round-Up: August 2012
Commercial television channels saw their network revenue decline in August as the BBC dominated ratings around the London 2012 Olympics.
ITV1 saw its revenue dip -7.6% in the month, compared to August 2011, according to latest agency estimates.
Channel 4 took the biggest hit, down -18.1% YoY, despite its popular Paralympic coverage. Channel 5 saw an -8.3% decline, while ITV breakfast was down -10.6%.
Overall, Total Terrestrial (including ITV Breakfast) was down -10.7% YoY, while Total Satellite was down -0.6%.
Network Revenue
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ITV Franchise Area
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Network CPTs
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Commercial Impacts
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