The Connected Consumer: An a la carte world?

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September 25, 2012

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1 minute

Are we likely to see more pay TV sold a la carte? It would seem so judging from the Business Models and Platforms panel at yesterdays Connected Consumer event.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Panel debate from the Business Models and Platforms session at MediaTel Group’s Connected Consumer conference yesterday.

Are we likely to see more pay TV sold a la carte? It would seem so judging from the Business Models and Platforms panel at yesterday’s Connected Consumer event.

Emma Scott, MD of Freesat, commented that “pay a la carte is the way things are going. We will move into that space too.” This got a nod of agreement from Sony’s proposition development manager, Edd Uzzell, pointing to Sky’s strategy around Now TV, although he felt this was not suitable for everyone. Some preferred a one stop shop or bundled approach.

Chairman, Raymond Snoddy quoted research that showed bundled subscribers are five times less likely to unsubscribe.