Carlton And Granada In Interactive Television Trial

Carlton and Granada are to link up with WebTV Networks to carry out an interactive television UK trial in London and Liverpool this year (see Newsline).

The trial with gather information on how consumers will use interactive television. WebTV has 500,000 users in the US, and the aim of its service is to provide better TV experience for its subscribers. In future, the service aims to enable people to book their holidays or check their bank accounts without having to get up from the sofa – let alone leave the house!

Carol Dukes at Carlton Online commented: “Linking television with the internet presents huge opportunities for us. This trial comes at the perfect time to test consumer demand for all the potential that interactive television can offer.”

Carlton: 0171 663 6363 Granada: 0161 832 7211