ABC Consumer July-Dec 2013: Women’s Weeklies

The second half of 2013 saw a better performance for the women’s weeklies magazine market, with only a marginal decline of 0.6% recorded – compared with -6.6% for the January – June period.

The market saw no change of movement in the top three titles, with Take a Break maintaining its lead despite a -3.3% period of period (PoP) change.

The H Bauer magazine was still selling a healthy 696,500 copies each month but recorded a -7.1% year on year (YoY) decline.

In second place was Northern & Shell’s New!, down -3.2% for the period and -7.3% YoY. The title dropped 29,450 copies to record a monthly average of 373,972 copies.

Maintaining its third place slot was Closer, down -4.1% this period and -14.9% over the year. The magazine, published by Bauer Consumer Media, sold a monthly average of almost 337,190 copies – down by a little over 58,800 for the year.

Northern & Shell’s Star saw the the highest growth, up 16.5% period on period (+3.4% YoY), to sell over 260,690 copies. Meanwhile, Hearst’s Real People has managed to stay almost entirely steady over the year – selling 185,600 copies.

The biggest losses for the second half of 2013 were recorded by Pep Publishing’s Love it!, down -10.1% to 112,700 copies and IPC’s Now, down -6.4% (-18.8% YoY). The title has dropped over 45,000 copies over the year to settle at a monthly average of 194,948.

Overall, the market saw yearly growth decline by -7.2%.