Local World appoints advertising development director

Local World has announced the appointment of Steve Hollingsworth as its new advertising development director.

Hollingsworth, who leaves his role as publisher at Nottingham Post Media Group, will be working alongside Local World’s commercial director, Blanche Sainsbury, in a bid to drive advertising revenue and find new revenue streams. He will also be responsible for helping to shape the regional newspaper publisher’s motors proposition.

Local World was formed in 2012 by former Trinity Mirror chief executive, David Montgomery, and currently publishes 107 daily titles.

Commenting on his new role, Hollingsworth said: “I am relishing the challenge that this new role brings, especially the requirement to grow our advertising customer base and have robust, response-orientated products in place for them.”

David Simms has been appointed publisher for the Nottingham Post Media Group in addition to his existing role as publisher for Leicester Mercury Media Group.

Simms said: “I am really looking forward to working with the Nottingham team and exploring how both Leicester and Nottingham can work together to further improve our offering to the market – in both content and commerce.

“I would also like to wish Steve the very best of luck and success in his new role.”