Consumer ABCs: July – December 2015: Home Interest
Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.
Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.
The July to December period was a bit of a damp squib for Home Interest magazines, with just two titles seeing small boosts in circulation over the period.
Starting with the good news – up 2.5% PoP, Homes & Gardens recorded the greatest increase, selling 107,400 copies, followed by Elle Decoration, up 0.9%.
Ideal Home, Country Living and Your Home maintained their positions as the top three best-selling Home Interest magazines, as well as recording some of the smaller declines in circulation over the period.
The hardest hit title of the group by far was HomeStyle, which was down -22.4% over the period to drop behind both Elle Decoration and World of Interiors.
Time Inc UK-published titles Style at Home (-6.6%), Living etc (-8.5%), Country Homes and Interiors (-5%) and 25 Beautiful Homes (-4.7%) were all down period on period, as well as Hearst’s House Beautiful (-3.2%) and Media 10 titles Good Homes (-6.6%) and Grand Designs (-8.6%).
After Media 10 acquired Good Homes from Kelsey Publishing in November 2014 – investing in editorial content, adding extra pages and using a larger format – it is worth noting that Good Homes was up an impressive 45.2% year on year – the only title to record any notable yearly increase.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jul – Dec 15 | % PoP | % YoY | Jul – Dec 15 | % PoP | % YoY | Jul – Dec 15 | % PoP | % YoY |
| Total | 1,371,581 | 1,346,462 | 25,119 | |||||||
| Ideal Home | Time Inc. (UK) Ltd | 171,723 | -1.8 | -8.4 | 170,567 | -1.4 | -8.1 | 1,156 | -37.5 | -40.8 |
| Country Living | Hearst Magazines UK | 167,992 | -0.5 | -8.0 | 165,366 | -0.4 | -8.2 | 2,626 | -6.3 | 5.6 |
| Your Home | Hubert Burda Media UK | 115,146 | -4.4 | -4.3 | 114,338 | -4.4 | -4.2 | 808 | -6.7 | -10.2 |
| House & Garden | Conde Nast Publications Ltd | 113,055 | 0.0 | -2.5 | 111,266 | 0.0 | -2.7 | 1,789 | 0.2 | 7.1 |
| House Beautiful | Hearst Magazines UK | 108,429 | -3.2 | -11.8 | 107,413 | -3.1 | -11.8 | 1,016 | -11.1 | -5.6 |
| Homes & Gardens | Time Inc. (UK) Ltd | 107,418 | 2.5 | -6.9 | 105,715 | 3.0 | -6.7 | 1,703 | -19.9 | -20.5 |
| Style at Home | Time Inc. (UK) Ltd | 91,428 | -6.6 | -9.6 | 90,518 | -6.6 | -9.5 | 910 | -11.2 | -21.4 |
| Living etc | Time Inc. (UK) Ltd | 81,113 | -8.5 | -12.0 | 77,284 | -8.4 | -12.3 | 3,829 | -10.6 | -6.7 |
| Country Homes and Interiors | Time Inc. (UK) Ltd | 80,802 | -5.0 | -9.7 | 78,951 | -4.4 | -9.7 | 1,851 | -24.5 | -8.1 |
| 25 Beautiful Homes | Time Inc. (UK) Ltd | 77,699 | -4.7 | -14.8 | 76,428 | -4.8 | -15.1 | 1,271 | -0.6 | 7.7 |
| Elle Decoration | Hearst Magazines UK | 66,978 | 0.9 | -4.3 | 62,667 | 1.5 | -3.7 | 4,311 | -8.2 | -12.9 |
| World Of Interiors | Conde Nast Publications Ltd | 58,081 | 0.0 | 0.1 | 56,690 | -0.1 | -0.2 | 1,391 | 3.7 | 10.8 |
| HomeStyle | Hubert Burda Media UK | 54,929 | -22.4 | n/a | 54,929 | -22.4 | n/a | n/a | n/a | n/a |
| Good Homes | Media 10 Ltd | 46,762 | -6.6 | 45.2 | 46,699 | -5.4 | 47.9 | 63 | -91.1 | -90.1 |
| Grand Designs | Media 10 Ltd | 30,026 | -8.6 | -11.7 | 27,631 | -6.4 | -9.9 | 2,395 | -27.9 | -28.6 |
