Revenue
According to agency estimates, year on year growth in terrestrial television including GMTV was 4.5% during July, with the total now at £203m. Channel 5 managed an increase of 26.7% to £15.9m, while Channel 4 rose 8.5% to £45.3m. ITV saw a small increase of 1.6% to reach £138m, but GMTV saw a drop of 5.4% to £4.3m.
A year on year increase of 22.4% was recorded for total satellite, which brought in £27m.
| Total Television Revenue – July 2000 | |||
| Total Revenue | Jul 99 | Jul 00 | % Change |
| ITV | 135,880,000 | 138,000,000 | 1.6 |
| C4 | 41,830,000 | 45,370,000 | 8.5 |
| C5 | 12,550,000 | 15,900,000 | 26.7 |
| GMTV | 4,600,000 | 4,350,000 | -5.4 |
| Total Terrestrial (inc. GMTV) | 194,860,000 | 203,620,000 | 4.5 |
| Total Satellite | 22,130,000 | 27,080,000 | 22.4 |
| Source: Agency Estimates | |||
Yorkshire/North West saw the largest year on year increase in revenue share during July, increasing by 0.8 percentage points with 11.3% of revenue during the month. The biggest fall was at LWT, which dropped 1.3 percentage points, with 11.4% of July’s revenue. Central had the biggest share of revenue, with 16.6%.
| July ITV Franchise Revenue Share Comparison | |||
| Station | Jul 99 | Jul 00 | % Point Change |
| Scotland | 6.1 | 5.7 | -0.4 |
| Anglia TV | 7.2 | 7.6 | 0.4 |
| Carlton | 16.0 | 15.9 | -0.1 |
| LWT | 12.7 | 11.4 | -1.3 |
| Central | 15.7 | 16.6 | 1.0 |
| North West/Border | 10.2 | 10.6 | 0.4 |
| Meridian | 12.0 | 11.3 | -0.7 |
| West Country | 2.1 | 2.2 | 0.1 |
| Ulster (UTV) | 1.6 | 1.7 | 0.0 |
| HTV | 5.9 | 5.7 | -0.2 |
| Yorkshire/North East | 10.5 | 11.3 | 0.8 |
Commercial Impacts
It was a good month for commercial impacts, with rises almost across the board. ITV increases in all categories except Housewives, which fell 3.1%. The biggest rise was in Men, which went up 5.3%. ABC1 Adults rose 3.7%.
Channel 4 saw the biggest rise among Housewives with Children, which went up 16.9%, as did Channel 5, which saw a 20.5% rise in that category.
Satellite once again saw large increases overall, the most significant being Housewives with Children, which went up 50.3%, and ABC1 Adults, which rose 48.9%.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 22,617 | 3.1 | 8,021 | 5.3 | 4,352 | 7.5 | 7,725 | 28.5 |
| Men | 9,031 | 5.3 | 3,699 | 4.4 | 1,985 | 5.7 | 3,832 | 22.6 |
| Women | 13,585 | 1.7 | 4,321 | 6.1 | 2,367 | 9.0 | 3,893 | 34.9 |
| Hwvs | 14,410 | 2.7 | 4,717 | 4.5 | 2,717 | 8.5 | 4,254 | 33.0 |
| Hwvs/Ch | 3,407 | -3.1 | 1,258 | 16.9 | 654 | 20.5 | 1,956 | 50.3 |
| ABC1 Adults | 8,260 | 3.7 | 3,467 | 6.2 | 1,370 | -2.1 | 3,390 | 48.9 |
Costs Per Thousand
ITV’s costs per thousand fell for all categories except Housewives with Children, which rose 4.8%. Men fell 3.5% and ABC1 Adults 2%. Channel 4 saw Housewives with Children CPT fall by 7.2%, while Channel 5 saw an increase of 29.4% for ABC1 Adults, now at 1,406p.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 739 | -1.5 | 685 | 3.0 | 443 | 17.9 |
| Men | 1,852 | -3.5 | 1,486 | 3.9 | 971 | 19.8 |
| Women | 1,231 | -0.1 | 1,272 | 2.2 | 814 | 16.2 |
| Hwvs | 1,161 | -1.1 | 1,166 | 3.8 | 709 | 16.8 |
| Hwvs/Ch | 4,909 | 4.8 | 4,371 | -7.2 | 2,944 | 5.2 |
| ABC1 Adults | 2,025 | -2.0 | 1,586 | 2.2 | 1,406 | 29.4 |
Industry News
ONdigital Teams With BBC For Internet On TV GMTV Apologises For Insensitive Scheduling ITV Launches Autumn Schedule As ITC Issues Stay Unresolved BSkyB Drops More Analogue Channels In Favour Of Digital TV Advertising Leads To Higher Sales And Better Brands Channel 5 Signs Holiday Site For Latest Equity Deal Price Of Dotcom Ads Set To Rise As Net Poaches TV Viewers BBC To Peddle Internet Know-How To Boost Revenue Oneword Will Speak To More Of The Nation Through Sky Digital Deal BSkyB Seeks Control Of Open Policy And Business Giving Way To Posh And Becks, Says Report On TV News Hair Loss Clinics And Hari Krishna Could Soon Have TV Adverts ONdigital Adds 15% To Subscriber Base, Reveals Details Of ONnet Channel 4 Withdraws Its Bid For Horse Racing Rights ABCE Releases First WAP And Digital TV Audit DTI Clears Way For ITV Merger ITV Merger Ruling Abolishes 25% Advertising Revenue Limit Carlton And United Welcome Merger Clearance Details Of DGFT’s Advice On ITV Mergers Published Carlton Considers Dropping Out As Countdown To Two-Way ITV Merger Begins ITV To Lose Ad Revenue By Broadcasting Queen Mother Pageant Uninterrupted United Disposes Of Miller Freeman USA BBC Makes Promises, ITN Makes Threats ISBA Demands Urgent Meeting With ITV As Fate Of News At Ten Imminent ITC Says ITV Must Reschedule Nightly News Two Way TV Announces Sports Deal With ITV ITC Calls For Single Broadcasting Regulator Carlton And United Call Off Merger Plans United “In Talks” As Deal Collapses Telewest Puts Digital Strategy On Hold As Box Shortage Affects Cable Industry Carlton Appoints New CEO, Looks For Partnership With Granada Granada Teams Up With Liverpool To Create Broadband Fan Portal BSkyB Seeks Early Analogue Switch-Off BSkyB Seeks Early Analogue Switch-Off RTL Lists On Stock Exchange With Value Of £16.6bn BSkyB Reports Losses As Digital Subs Reach Record High ITV Applies For Judicial Review Of News At Ten Decision MRG Evening Meeting – Is Television Advertising Profitable For Advertisers? New Technology Could Allow TV Advertisers To Handpick Audiences Granada Buys United’s TV Assets For £2bn Granada Takes Control Of ITV Future Of ITV Laid Out As Granada Seals Deal ISBA Welcomes Swift Move Towards Consolidation Resolution Telewest Adds New Brands To Active Digital Service BSkyB Looks To Oust ITN As ITV News Provider NTL And Virgin To Split Virgin.net
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