Zenith appoints new global commerce director

Zenith has appointed Cassandra Stevens to the newly created role of global commerce director.

Stevens will work across Zenith’s portfolio of global clients and will be responsible for defining Zenith’s overall direction in commerce services. She will report to Benoit Cacheux, global head of digital & innovation.

She will also work closely with Publicis Media’s newly launched Global Commerce Practice to deliver Zenith’s commerce offer.

Cassandra started her career at Zenith, working on Chase’s digital business at the New York office. In 2011 she moved to London to join Zenith’s global digital team, working on Nestlé and Toyota.

She left Zenith in 2016 to become senior digital marketing manager at John Lewis, before returning to take up the new global commerce director role.

“With the increase of data and tech platforms, brands have a unique opportunity to attribute sales throughout the full consumer journey and to manage how their products are presented and sold online,” said Stevens.

“As the ROI agency, Zenith is ideally placed to help revolutionise the way brands work with online retailers and develop profitable commerce strategies.”

Cacheux added: “The retail landscape is changing at a fast pace and online commerce is benefitting from huge innovation right now.

“Zenith’s new commerce offering will enable brands to take full advantage of this as part of their integrated communications activities, and with her digital experience on both agency and client side, Cassandra is ideally placed to lead our activities in this area.”