the7stars promotes Helen Rose

the7stars has this week promoted Helen Rose to the newly-created position of head of data, insight and analytics.

Rose will now be responsible for leading the indy’s recently unified data and insight team, with a mission to embed data and analytics within the work of strategy, planning and activation.

Since joining the business in 2014, Rose has been successful in establishing and expanding the agency’s work in the field of research and insight, which has been recognised by a number of industry accolades including Mediatel’s Media Agency Research Team 2018, and the Silver Award for Best Research Project Initiative at The Connies 2018.

“Data and insight are becoming increasingly important as the starting point for delivering the strategic thinking and creative solutions that deliver real impact in media today,” said agency boss Jenny Biggam.

“In bringing our expertise in this area together under Helen’s leadership, we can bring even more value to every stage of the process for our clients.”

Rose added: “I’m really excited by the opportunity to take on this new role. The overwhelming amount of information available to marketers today can send them into a ‘data daze’, and it is our task to bring this all together to construct and design impactful stories that can be told through media.

“It’s about collaboration and problem solving to help clients gain competitive advantage through better use of data.”