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JCDecaux UK hires new sales director

JCDecaux UK hires new sales director

JCDecaux UK has appointed Arianne Riddell as sales director of its airport advertising company, JCDecaux Airport.

She will head the team responsible for commercial strategy and partnerships at Heathrow, Heathrow Rail and Edinburgh Airport, and will be responsible for bringing increased value to clients, agencies and specialists through creative opportunities and strategic commercial partnerships.

Riddell said she is “delighted” to join JCDecaux Airport at “such an exciting time for OOH”.

“Outdoor is the brand-building medium and the airport is a unique environment to communicate with audiences in a receptive mind-set and to grow global brands. Audience and brands are at the heart of JCDecaux Airport’s premium offering and I look forward to joining this brand-first digital media company,” she said.

Joining from LinkedIn, where she was global agency lead, Riddell has worked within the industry for 20 years with previous roles at companies including BBC Worldwide, H Bauer and We R Interactive.

She will report to JCDecaux Airport’s managing director, Alan Sullivan, who praised her for her “wealth of experience.”

“Arianne will strengthen our client-focused approach at Heathrow, Europe’s busiest international airport and at Edinburgh, Scotland’s leading airport, where investment in iconic sites and digital screens is bringing new opportunities to the market,” he said.

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