60 seconds with… Direct Line’s Mark Evans
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Direct Line’s Marketing Director, Mark Evans
Describe yourself in 5 emojis
What’s excited you in marketing, advertising and disruptive tech?
Driverless cars – potentially industry re-defining
What are your biggest challenges?
Fighting the commoditisation of insurance
What’s your top emerging trend for 2019?
Reversion to long-term brand building
What are your priorities for the year ahead?
Continue to revolutionise insurance again
Is marketing and innovation everything in business?
No
Why?
It’s about organisations pulling together
What’s your favourite city?
New York – any time of year…
What are you talking about at MAD//Fest?
Neurodiversity: tapping into hidden superpowers
Mark will be speaking at MadFest this month
Marketing + Innovation = Everything
28-29 November 2018 Old Truman Brewery London