The latest circulation report from ABC for home interest magazines shows a downward spiral for the sector. Overall the market lost 8.4% of its total sales, an actual loss of 229,000. These losses are nearly twice as much as the previous audit, when 4.5% of its total circulation was wiped out.
Leading the market with the highest circulation figure is Woman & Home with a total of 269,401, despite a loss of 8.7% in a year on year analysis. Worst casualties were IPC’s Homes & Ideas, which fell 32% during the period and Mongoose Media’s Inspirations For Your Home, down 33% in a year on year analysis.
Few titles made gains over the period. These included Real Homes from Cabal Communications which saw a 7% increase and Natmags’ Country Living, up 6.7%.
Due to the general decline of the home interest sector, fewer publishers have managed to stay within it. However IPC media still maintains its dominance of the market with a 43% share of total circulations. Natmags trails behind in second place, with a 20% share.
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