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World Out-of-Home Organization elects Sustainability Task Force

World Out-of-Home Organization elects Sustainability Task Force
In brief

The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”.

The WOO Sustainability Task Force, led by Katrin Robertson, CEO at BlowUP, aims to share “innovative” ways to maximise OOH’s positive impact and minimise its carbon footprint to help its members, from media owners, national associations, tech companies and agencies, achieve global greenhouse gas reduction targets.

Other WOO Sustainability Task Force members include:

  • Adam Green, SVP strategy at Broadsign Reach in Canada
  • Ben Milne, global head of OOH media at Dentsu
  • Jeff Jan, head of industry initiatives at the Out of Home Advertising Association of America (OAAA)
  • Jorja Wilkins, marketing executive at Primedia Outdoor in South Africa
  • Judd Guthmiller, vice president international of Daktronics
  • Kai-Marcus Thäsler, FAW e.V. OOH trade association in Germany
  • Lénaïc Pineau, JCDecaux chief sustainability & quality officer
  • Martin Corke, Clear Channel UK’s CMO
  • Annina B. Bleek, senior vice president solutions studio at Ströer Media Solutions
  • Danielle Austin, managing director at Evolve OOH
  • Stephanie Helen Scheller, head of sustainable solutions at Omnicom Media Group
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