Guardian Beefs Up Newly Restructured Ad Team
Guardian Newspapers has announced three new senior appointments within its recently restructured advertising department, in an attempt to co-ordinate its operations and provide a greater client focus.
Simon Kilby will take on the newly created role of head of agency sales, Mark Finney will become head of client sales and Helen George will head up the sponsorship and commercial projects team with immediate effect.
Commenting on the appointments, Chris Pelekanou, head of display at Guardian Newspapers, said: “With these promotions we will now be better able to roll out a co-ordinated strategy across the three key areas of activity. This will allow us to work closer together across the departments and enable us to maximise the way we do business.”
Kilby began his career at Haymarket Publishing before joining Mills and Allen and the Daily Express. He joined Guardian Newspapers in 1997 and was promoted to group head in 1998, before becoming newspapers sales manager in 1999. He was appointed agency sales manager in 2000.
Finney started out at the Observer in 1990 before joining the Daily Express in three years later. He returned to Guardian Newspapers in 1997 on the magazine agency team and became group head in 1998. He became sales manager for financial, motors and IT in 2001 and was appointed to the role of magazine sales manager in 2001.
George joined Guardian Newspapers in 1993 and has held positions within the classified and display teams. In 1999 she was appointed sponsorship project manager within the integrated solutions department and in 2001 became head of the client solutions unit.
Guardian Unlimited recently introduced a range of paid-for web content and services, including digital editions of the Guardian and the Observer. Access to the core Guardian Unlimited network remains free and unrestricted, but users will be able to purchase an ad-free version of the site for £20 a year (see Guardian To Charge For Web Content).
Guardian Media Group: 020 7278 2332 www.gmgplc.co.uk
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