Overture Boosts Growth With New Sales Director

Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.

The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief to improve standards of best practice within the company.

Firminger brings significant experience to Overture, having held the position of deputy managing director of AdLINK and overseeing the development of the company to its current position as one of the top performing digital sales agencys in the UK.

Most recently, Firminger was managing director of mobile marketing company Enpocket. Under his direction, Enpocket trebled UK turnover and headcount last year as well as securing several exclusive media partnerships with companies such as Emap and Claritas (Acxiom).

Commenting on Firminger’s appointment, Martin Child, managing director of Overture Northern Europe, said: “Richard brings with him a wealth of experience within the digital industry. We are in no doubt that he is excellently placed to manage our sales team at this exciting period of growth for the business.”

Earlier this year Overture appointed Profero to handle its full-service digital advertising account, giving the company a specific brief to drive business take-up of search targeted marketing services. The remit includes strategy, creative,and planning and buying across all platforms, as well as direct mail and press activity (see Overture Hands Full-Service Account To Profero).

Overture: 0207 071 3510 www.uk.overture.com

Recent New Media Stories from NewsLine Yahoo! And Colgate To Study Benefits Of Online Advertising Google And Yahoo! Threaten Local Advertisers Use Of Rich Media Advertising Continues To Grow

Subscribers can access ten years of media news and analysis in the Archive