Television Viewing Round-Up – June 2008
All of the main terrestrial channels recorded a year on year decline in viewing share according to the June figures.
However, Other channels saw a year on year increase in viewing share of 2.3 percentage points.
All Viewing
ITV1’s viewing share fell by 1.1 percentage points year on year in June, leaving it with a total share of 17.8%.
BBC One’s viewing share also dropped, to 22.1%, following a year on year dip of 0.7 percentage points.
Both channels screened the European Football Championships in June and while viewing figures were pretty strong (see Strong Viewing Figures Continue For European Football Championship), the England team’s absence was keenly felt.
There was a very slight dip in BBC Two’s viewing, down by 0.1 percentage points, to leave its total at 8.1%.
Channel 4 and Five were both down, by 0.9 and 0.4 percentage points respectively.
Channel 4 now has a total share of 8.5%, while Five’s rests at 5.0%.
Other channels were up by 2.3 percentage points year on year, to 37.9%.
Digital Viewing
In digital homes, BBC One and BBC Two both enjoyed increases in viewing share, up 0.2 and 0.4 percentage points respectively.
BBC One now has a 20.7% share in digital homes, while BBC Two’s is 7.2%.
ITV1 and Channel 4’s viewing shares both fell by 0.7 percentage points year on year in digital homes, leaving them with totals of 16.5% and 7.8%.
Five was down by just 0.1 percentage points year on year, leaving its total viewing share at 4.6%.
Other channels remained static year on year with a 42.3% viewing share.
Data to form this report can be found in the Television database on mediatel.co.uk within the “Weekly – Analysis by Platform” section. For any assistance please contact the helpdesk on 020 7439 7575.
BARB: www.barb.co.uk