Virgin teams up with Setanta Replay

Virgin Media customers will now have on-demand access to the latest Barclays Premier League games, FA CUP matches and England home friendlies following a deal with Setanta Replay.

Setanta Replay is due to launch on Virgin’s VoD service today, offering customers a range of top sporting fixtures on demand for up to seven days after live broadcast.

Malcolm Wall, CEO of content at Virgin Media, said: “We’re always looking at new ways of bringing compelling sports content to our customers, across TV, on demand and online.

“Setanta Replay is a great way to watch the game when you want, how you want and, by continuing to add such great content, we’ll further drive uptake of on demand and keep changing the way people watch TV,” he added.

Virgin Media, which has signed a number of content deals in TV, music, movies and kids programming as well as launching the BBC’s iPlayer on its own TV service, has experienced significant growth over the past year.

Virgin’s on demand service records an average of 45 million views each month, which is almost twice as many as the same time a year ago, according to the broadcaster.

Virgin Media: www.virginmedia.com