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Bungey’s Departure Confirmed As Cordiant Profits Tumble

Bungey’s Departure Confirmed As Cordiant Profits Tumble

As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide (see Hearn Expected To Succeed Bungey At Cordiant).

The confirmation of Bungey’s departure comes as Cordiant’s first half results show that profits virtually halved due to the depressed advertising conditions. Pre-tax profit before exceptional items and goodwill was down by 48.0% year on year to £11.5 million. Revenues decreased by 12.0% on an underlying basis and operating profit was down by 30.8%.

Bungey said that the depressed trading levels persist throughout Cordiant’s markets, adding that there are currently no signs of improvement. Extensive cost-cutting has been set in place and will continue where necessary, he said in a statement.

The company’s figures have been heavily impacted by a substantially reduced spending from its clients. The group lost a number of big accounts including Wendy’s International and the Hyundai business handled by Bates.

Shares in Cordiant Communications have fallen dramatically in recent months as a result of the loss of business and falling profits. At 10:30am today the share price was up 1p at 48½p.

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