WPP’s wholly owned operating company GroupM, the media investment management network, has acquired 51% of the issued share capital of M80, a leading online word-of-mouth marketing company.
The Los Angeles based M80 was established in 1998 to manage the transmission of word of mouth communications online through community activation and viral marketing.
M80 employs 18 people and had revenues for the year ended 31 December 2005 of $1.8 million, with net assets as at the same date of $0.5m. The company’s clients include Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.
WPP says that this acquisition continues its strategy of developing its networks in fast growing markets and sectors (see WPP Extends Reach Into Chinese Media).
Related Links
