Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure.
The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in 2005, rising by a massive 73.1% year on year.
Outdoor enjoyed the second largest gain, up by 5.8% in 2005, not performing quite as well as the predicted 7.4% growth (see UK Adspend To Rise By 2.3%).
The AA attribute slackening consumer spend and other adverse economic circumstances to the deceleration in adspend over the last year, with the 2.1% increase in 2005 comparing with a 6% rise the previous year.
Radio saw the biggest decline in 2005, going down by 4.5%, followed closely by regional newspapers at 4.4% year on year. Total press adspend suffered a dip of 3% year on year, with display advertising expenditure going down by 1.1% and classified by 5.1%.
Apart from the internet and outdoor, television and consumer magazines were the only media to see adspend rise in 2005, increasing by 3.6% and 1%, respectively.
| Advertising Expenditure By Medium 2005 | ||
| 2005 adspend, £m current prices | 2005 0n 2004 % change | |
| National Newspapers | 1,915 | -3 |
| Regional Newspapers | 2,994 | -4.4 |
| Consumer Magazines | 827 | 1 |
| Business Magazines | 1,064 | -1.6 |
| Total Press | 6,801 | -3 |
| of which display | 3,700 | -1.1 |
| of which classified | 3,101 | -5.1 |
| Television | 4,097 | 3.6 |
| Radio | 521 | -4.5 |
| Outdoor | 897 | 5.8 |
| Cinema | 156 | -2.6 |
| Direct Mail | 2,371 | -3.9 |
| Internet | 1,131 | 73.1 |
| of which display | 383 | 64.3 |
| of which classified | 748 | 78 |
| Total Measured Adspend | 15,973 | 2.1 |
| Source: AA’s Quarterly Survey of Advertising Expenditure | ||
